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Digital Analytics Manager

2 months ago

Prague, Hlavní město Praha, Czech Republic Rapid7 Full time

Digital Analytics Manager

As a Digital Analytics Manager, you will be responsible for analyzing website traffic and interaction trends, digital channel and campaign effectiveness, path-to-purchase behavior, and return on marketing investment. You will also own Digital Reporting, Global Tagging and Tracking for Websites and Digital Channels, and train users in marketing teams on Digital Analytics topics.

About the Role

  • Define data gaps and processes, effectively collaborating with teams to define digital marketing data requirements.
  • Analyze website trends, channel and campaign effectiveness, path-to-purchase behavior, and essential benchmarks for return on investment.
  • Develop reporting dashboards, reporting templates, campaign analysis, monthly reports, and frameworks, collaborating cross-functionally on analysis and recommendations.
  • Analyze customer onsite journey and conversion behavior, identifying conversion levers, and providing insights and recommendations for A/B tests and site improvements.

Key Responsibilities

  • Build, pilot, and scale a global best-in-class digital media measurement and optimization.
  • Own Google Analytics 4 and Google Tag Manager globally, and be responsible for marketing user training.
  • Collaborate with our media agency and marketing teams on evaluating campaigns.
  • Define and own the implementation of a tagging blueprint for Rapid7's new website, ensuring seamless flow of digital data across internal systems, Marketo, Salesforce, third-party tools, and external ad platforms.
  • Be a strategic thought partner primarily to the Digital team and other stakeholders, providing support with regular reporting, KPI definitions, performance measurement, and any other tasks.

Requirements

  • 5+ years of experience in digital marketing analytics preparing hands-on analyses in a complex matrix SaaS or B2B organization.
  • Demonstrated experience with implementation and management of tagging and tracking for Paid Media Channels.
  • Experience in implementing and managing Google Analytics 4 and Google Tag Manager.
  • Experience building Looker Studio and/or Tableau visualizations.
  • Experience manually manipulating datasets.
  • Some SQL (SELECTs and JOINs) and some Javascript.

Nice to Have Skills

  • Experience with a global scope of responsibilities and an understanding of regional differences.
  • Experience with various attribution models spanning digital and non-digital environments.
  • Experience with Salesforce (or other CRM), Marketo (or other Marketing Automation tool), or Terminus (or other ABM tools).

Tech Tools

  • Google Sheets/Slides
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • DataDog
  • Tableau
  • Snowflake
  • dbt

About Rapid7

Rapid7 is a leading cybersecurity company that helps organizations protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, and shut down attacks.