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Global Affiliate Marketing Specialist
2 months ago
Affiliate marketing is a performance-based marketing strategy where a brand, in this case Wolt, rewards affiliates for each new customer brought to our platforms using their own marketing efforts. This collaboration involves working with different brands to promote Wolt to their audience in exchange for a commission when they drive new users.
Main Affiliate Categories:
- Cashback websites
- Coupon websites
- Student platforms
- Fintech apps
The affiliate marketing team is a relatively new department, having launched the first program in Germany in July 2022. We are currently running affiliate activities in 24 markets.
We work with affiliate networks that support us in recruiting new affiliates, tracking their performance, and ensuring they receive their commission on time.
As part of the Performance Marketing team, the main goal of the affiliate team is to drive new customers and support market efforts in reaching their user acquisition goals.
Job ResponsibilitiesWe are looking for an affiliate marketing specialist to focus on exponentially growing the affiliate programs across assigned markets and taking the lead in kick-starting a new strategic project on user retention and engagement.
Growing the Affiliate Programs:
- Grow the affiliate program in your assigned region by recruiting new affiliate partners and optimizing existing partnerships through working with our affiliate networks.
- Coordinate affiliate activities with responsible stakeholders, such as local teams, brand teams, and UA campaign managers.
- Proactively recommend innovative deal structures to better optimize different affiliate verticals.
- Establish outstanding relationships with key local affiliates in the region (HRV-SVK-CZE-HUN).
- Monitor, analyze, and make recommendations on the affiliate activities to stakeholders regularly.
Lead and Execute the Affiliate Retention & Engagement Strategy:
- Work closely with the Affiliate team and wider marketing team to deliver the affiliate Retention & Engagement strategy.
- Align with the business development and analytics teams internally to build a framework to measure the success metrics of this project and overcome current attribution challenges.
If you are excited about working in a high-growth environment, taking ownership, and being part of an ambitious team, then this role may be a good fit for you.
You will be eligible for our stock option plan and will be part of a diverse team across 27 countries. We value a caring and welcoming environment where we embrace uniqueness and celebrate diversity.