Strategic Marketing Insights Analyst
2 days ago
We are seeking a Strategic Marketing Insights Analyst to join our dynamic digital team at Goldman Recruitment. As a global company in the professional services industry, our Client is looking for an expert to drive their digital strategy and audience growth.
Key Responsibilities:- Analyze and interpret data to inform digital strategy and optimize audience engagement
- Develop insights to support data-driven decision-making across the organization
- Collaborate with Digital teams to translate business needs into data solutions and drive performance
- Track and report on key performance indicators to ensure data accuracy and efficiency
- Create and maintain dashboards to automate reporting for internal stakeholders
- Connect and optimize data across web, social, and CRM platforms to enhance customer experience
- Act as the main advisor on digital data, web best practices, and performance optimization
- Support business units in leveraging data for growth, brand visibility, and client engagement
- Measure marketing impact by linking activities to leads and forecasting trends
The ideal candidate will have a strong understanding of marketing techniques, tools, and strategies, as well as experience working with digital departments and analyzing complex data sets. Proficiency in Adobe Analytics, GA4, BigQuery, SQL, R, Python, MATLAB, Stata, Power BI, Looker, and Tableau is required. Additionally, the ability to use analytics and data to provide actionable insights and guidance is essential.
Benefits:- Hybrid work model with 3 days in the office
- Private medical and dental care
- Life assurance and income protection scheme
- Pension plan
- Employee discount platform for retail, travel, and entertainment
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