Strategic Social Media Director

3 weeks ago

Brno Plzeň Praha Liberec, Czech Republic Heureka Group a.s. Full time

We are seeking a highly experienced Strategic Social Media Director to lead our social media team and drive performance and brand building across social media platforms. The ideal candidate will have a strong technical background, extensive experience in social media, and the ability to lead and develop a team.

Key Responsibilities:
  • Create and implement comprehensive social media strategies across platforms like Facebook, Instagram, TikTok, and others to increase brand visibility and achieve marketing goals.
  • Help optimize campaign performance based on key metrics such as ROI, Reach, Engagement, CPM, CPC, and regularly evaluate their success.
  • Manage a multi-million euro budget, taking responsibility for the efficient management of social media investments with a focus on maximizing returns.
  • Lead a team of brand and performance marketing experts – coordinate their work and set up processes and rules to ensure smooth and effective execution of all activities.
  • Propose new methods and leverage modern technologies, including artificial intelligence, to achieve innovative and efficient results across social media and campaigns.
  • Oversee influencer marketing, from establishing collaborations with influencers to evaluating their performance and return on investment.
Requirements:
  • At least 3 years of experience in social media management, with a strong grasp not only of the technical side but also of strategic and business perspectives.
  • Experience leading a team that includes both brand and performance marketing.
  • Proficiency with platforms like Facebook and Instagram Business Manager, TikTok Ads, and Google Analytics.
  • A B2+ level of English, as you will regularly communicate internationally.
  • Experience with influencer marketing and working with influencers is a big plus.
  • Strong technical skills, experience with Excel and data management, but also a creative mindset.
  • Stress resilience, diplomatic communication, and the ability to set structure and processes are crucial for this role.
About Heureka Group:

We are Heureka Group, the largest e-commerce platform in Central and Eastern Europe, operating in 9 markets. Every month, over 20 million users take advantage of our services. We are a leader in price comparison and help people choose the best products available.

If you're interested in the position, send us your CV and cover letter. Curious to see what it's like to work here? Check out our profile on Atmoskop.cz.

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