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Marketing Director

1 month ago

Praha, Hlavní město Praha, Czech Republic CSL Behring Full time

We are strengthening our commercial operations in the Czech Republic and Slovakia, and we are excited to recruit a Marketing Director to oversee CSL Behring's entire local product portfolio.

This role reports to the General Manager CZ&SK and is responsible for managing the marketing agenda, communicating with healthcare professionals (HCPs) and key opinion leaders (KOLs), and collaborating with peer functions and third-party partners on financial, trade marketing, and market access matters.

The aim is to achieve both short and long-term commercial goals by developing and implementing effective product strategies across all therapeutic areas within CSL Behring's portfolio.

The Marketing Director will also contribute to reimbursement and tender management.

Key Responsibilities:

  • Develop and present a comprehensive marketing vision and strategy to achieve sales, profit, and market share targets across the portfolio.
  • Manage the marketing budget, oversee promotional activities for both existing and new product launches, and spearhead all new marketing or commercial initiatives.
  • Execute tactical plans and monitor marketing expenditures to ensure effective resource allocation.
  • Analyze local market activities and trends to inform strategic decision-making.
  • Build and maintain strong relationships with key opinion leaders, including clinicians, hospital pharmacists, financial directors, purchasers, patient associations, and policymakers to enhance the product portfolio.
  • Actively collaborate with the General Manager in the pricing and reimbursement process.
  • Assist in hospital and regional tenders.
  • Participate as an active member of the CZ&SK local leadership team, supporting local leadership agendas.
  • Develop and propose strategies for the pricing and reimbursement of new and existing products.

Requirements:

  • Graduate degree or equivalent required; postgraduate business qualification preferred.
  • A scientific degree is advantageous.
  • Fluency in Czech / Slovak as well as in English (spoken and written) is essential.
  • Demonstrated experience in Product Management and / or Sales for pharmaceutical/biotech products.
  • Experience in hospital business and/or orphan drugs is highly beneficial.
  • Ability to formulate complex and comprehensive materials such as authoritative reports of major scope and impact.
  • Willingness to travel up to 60% incl. overnight stay.

Reporting Relationships:

Role that this position reports to: General Manager CZ&SK

Our Benefits:

  • Comprehensive benefit plan with options including medical plans, life insurance, and retirement plans.
  • A company car is included.
  • Two additional leave days for your personal wellbeing.
  • Learning opportunities with our CSL Academy.
  • Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.