Marketing Strategy Director
1 week ago
We are seeking a highly skilled Marketing Strategy Director to drive our product marketing strategy forward.
Job Description:- Develop Go-to-Market Strategies: Collaborate with cross-functional teams to design and implement go-to-market strategies for new product launches.
- Product Messaging & Positioning: Craft compelling messaging that differentiates our products in the market, ensuring consistency across all marketing channels.
- Market Research & Competitive Analysis: Conduct ongoing market research and competitive analysis to inform product marketing strategies.
- Sales Enablement: Provide Sales teams with the tools, presentations, and content needed to effectively sell our products.
- Data Analysis & Performance Tracking: Monitor and analyze product marketing performance using key metrics.
- Cross-functional Collaboration: Serve as a bridge between Marketing, Sales, Product & Bid Management, and other departments to ensure alignment on marketing objectives.
Responsibilities:
- Drive the development of go-to-market strategies for new product launches.
- Collaborate with cross-functional teams to ensure successful product introductions.
- Craft compelling product messaging and positioning.
- Conduct ongoing market research and competitive analysis.
- Provide Sales teams with the necessary tools and resources.
- Monitor and analyze product marketing performance.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- 5+ years of experience in product marketing, ideally in the technology or software sector.
- Proven experience in developing and executing go-to-market strategies.
- Experience with marketing automation tools and CRM systems is an advantage.
- Proficient knowledge of English at a profound level.
Estimated Salary: $90,000 - $120,000 per year.
Benefits:
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