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Digital Marketing Automation Expert
3 weeks ago
About the Role:
This position is responsible for creating and managing advanced email campaigns and marketing journeys using dynamic email templates and landing pages. The ideal candidate will have a strong understanding of marketing platforms, including Simon Data and Simon Mail.
Key Responsibilities:
- Create and execute email campaigns and marketing journeys with a focus on delivering personalized customer experiences.
- Develop and maintain marketing platforms, ensuring seamless integration and optimal performance.
- Collaborate with cross-functional teams to understand business requirements and develop effective solutions.
- Design and implement robust email templates for transactional and marketing communication, ensuring consistency and brand alignment.
- Build datasets, create audience segmentation, and develop customer journeys, automation, and landing pages to drive business growth.
- Provide technical expertise on email campaigns and journeys, identifying areas for improvement and implementing data-driven solutions.
- Develop reports, dashboards, and metrics to monitor data integrity and inform business decisions.
Requirements:
- A minimum of 5 years of experience as a marketing tools specialist in B2C marketing, with a strong background in marketing automation.