Digital Marketing Cloud Specialist

2 weeks ago

Remote, Czech Republic beBee Careers Full time
About the Role

We are seeking a seasoned Product Owner with expertise in omnichannel marketing technologies, particularly Salesforce Marketing Cloud. This individual will collaborate closely with product leaders, global and local teams to enhance adoption and efficiency of campaign solutions.

Key Responsibilities
  • Support business areas in creating and optimizing omnichannel journeys (email, SMS, WhatsApp, push, etc.)
  • Define, prioritize, and manage the Product Backlog for the COE Campaign POD team
  • Translate features into user stories with clear acceptance criteria and ensure sprint goals are met
  • C Coordinate delivery and validate the readiness of features for deployment
  • Drive adoption of tools by ensuring proper training and documentation are in place
  • Manage technical debt reduction initiatives and contribute to platform integrity and security
  • Collaborate with other product owners and cross-functional teams to align on strategy and timelines
  • Track and report KPIs, risks, issues, decisions, and changes in scope related to product delivery
  • Support global and local marketing teams by providing guidance on platform capabilities, metrics interpretation, and best practices
Requirements

The ideal candidate will possess:

  • At least 5 years of experience in the IT industry, with a minimum 3 years strictly in the Product Management or similar role with a focus on digital technologies
  • Strong knowledge of Salesforce Marketing Cloud (Email Studio, Content Builder, Automation Studio, Cloud Pages)
  • Previous work with CRM platforms (Salesforce Sales/Service Cloud, Communities)
  • Familiarity with database technologies and data modeling for customer journeys
  • Background in agile methodologies (Scrum), including backlog management and sprint planning
  • Ability to translate business requirements into technical deliverables
  • Solid communication and stakeholder management skills
  • Excellent organizational skills and attention to detail
  • Fluent in English (written and spoken), comfortable working in multinational teams
Benefits

This role offers:

  • Sport subscription
  • Training budget
  • Private healthcare
  • International projects
  • Free coffee
  • Free breakfast
  • No dress code
  • Modern office
  • In-house trainings
Additional Information

Please note that all benefits may vary based on location and department.

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