Marketing Specialist @ Scalac

We're looking for someone who can connect strategy with execution — a marketer who understands the complexity of B2B sales in tech and knows how to attract the right clients at the right moment. Ideally, you bring: Hands-on experience in B2B marketing for IT/tech services, ideally in an outsourcing, software development, or consulting environment (at least 4 years) A track record of designing and running successful lead generation campaigns across multiple channels (LinkedIn, SEO, paid ads, email, etc.). Excellent English skills – written and spoken (C1 level), as you'll be working with international markets daily. Experience working closely with Sales teams and understanding the dynamics of cycle B2B sales funnel. A mindset focused on ownership, experimentation, and measurable outcomes. Analytical mindset with the ability to interpret data and metrics to drive informed decisions. Strong strategic thinking and project management capabilities. Creative thinker with a passion for innovation and a commitment to continuous improvement. Proactiveness, independence, and a result-driven attitude. It would be great if you also: Have worked with clients in international markets – especially the US, Europe Understand technical audiences (developers, CTOs, engineering managers) and how to speak their language. Have experience in fast-growing environments like scale-ups, product agencies, or consultancy firms. Are comfortable working independently, but enjoy cross-functional collaboration. Role Overview We are looking for a Marketing Specialist who will help us tell our story better, louder, and to the right audience. We're looking for someone who truly understands the IT landscape, ideally within a software house environment, to help steer our growth through creative and targeted marketing solutions. You'll be tasked with developing marketing initiatives that support Scalac's business goals. ,[Develop and execute a data-driven B2B marketing strategy aimed at acquiring new international clients., Manage lead generation campaigns across channels (LinkedIn, email, paid media, SEO, and content)., Collaborate closely with the Sales team to support outbound efforts and improve conversion funnels., Strengthen Scalac’s brand presence in strategic markets (especially the USA and Europe), Oversee content marketing: case studies, landing pages, thought leadership., Manage internal team members and external contractors/agencies., Attend international tech events, webinars, and networking meetups (online and offline).] Requirements: SEO, Google Analytics, HubSpot, Digital marketing, Brand strategy, Google AdWords, Social media, Email marketing, SEM, E-commerce Tools: . Additionally: Sport subscription, Training budget, Private healthcare, Flat structure, Small teams, International projects, Free coffee, Gym, Bike parking, Playroom, Shower, Mobile phone, Free parking, In-house trainings, In-house hack days, Modern office, Startup atmosphere, No dress code.