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Administrator Salesforce @
2 weeks ago
Remote, Czech Republic
AVENGA (Agencja Pracy, nr KRAZ: 8448)
Full time
- Salesforce Marketing Cloud qualifications (Email Specialist, Developer or Administrator) are required. A Salesforce Loyalty Management credential is highly desirable.
- Demonstrable expertise across the SFMC technical stack, including hands-on mastery of AmpScript, SQL, Journey Builder, Automation Studio, and APIs.
- Deep understanding of modern CRM and customer loyalty principles, with experience translating business requirements into technical solutions.
- Proven ability to analyse and report on campaign and loyalty program KPIs (e.g., engagement, tier progression, redemption rates), providing data-driven recommendations for improvement.
- A collaborative team player with strong communication skills, combined with the self-motivation, organisation, and problem-solving ability to work effectively independently
Support and train the international and off-shore CRM teams, auditing existing processes and leading the rollout of new templates and modules.
- Establish processes to monitor daily email sends, track key metrics, and troubleshoot any deliverability errors.
- Manage Marketing Cloud administration, including the creation and maintenance of Business Units.
- Support the use of Ad Studio and Datorama (Marketing Cloud Intelligence) to extend audiences to paid media and enable integrated campaign analysis.
- Implement A/B testing frameworks by maintaining relevant tags and control groups.
- Stay current with the latest platform features and best practices via Trailheads for both Marketing Cloud and Loyalty Management.