Marketing Manager @ De.Fi

3 days ago


Warszawa, Czech Republic De.Fi Full time

Our digital holding with products in FinTech, AI, Affiliate & Web3 is looking for a Content & Growth Marketer to join a brand-new product team.

The ideal candidate:

  • Understands how social media algorithms work and knows how to leverage them (X, TikTok, Telegram, etc.)
  • Experienced in creating viral and engaging content; skilled in writing scripts, concepts, and catchy hooks
  • Uses AI tools (GPT, Midjourney, Descript, etc.) in day-to-day marketing work
  • Thinks like a digital marketer, not just an offline SMM specialist: works with funnels, warming-up strategies, cohorts, and metrics
  • Comfortable in industries such as crypto, affiliate, fintech, AI, or can quickly adapt to them
  • Capable of conducting independent research: competitors, niches, trends, target audiences, product-market fit
  • Experienced with digital products (subscription services, SaaS, Telegram bots, Web3 platforms, etc.)
  • Understands metrics such as reach, ER, CTR, retention, CAC, LTV, and others
  • Can analyze and fine-tune a product at the intersection of marketing and product development
  • Enjoys experimenting and finding unconventional growth strategies

Nice to have: 

  • Experience with SaaS, subscription services, bots, or Web3 platforms
  • Paid ads experience (FB/TikTok/X/Telegram)
  • English B2+ for research & communication
,[Develop and execute content strategies across social platforms (X, TikTok, Telegram, etc.) to drive engagement and growth, Create viral, compelling, and high-quality content (scripts, concepts, hooks) aligned with product and marketing goals, Leverage AI tools (GPT, Midjourney, Descript, etc.) to enhance content creation and campaign performance, Build and optimize digital marketing funnels, warming-up strategies, and cohort-based campaigns, Research competitors, market trends, audiences, and product-market fit, Track and analyze performance metrics (reach, engagement, CTR, retention, CAC, LTV, etc.) to optimize campaigns, Collaborate closely with product and marketing teams to align content with product growth strategies, Run experiments, test new channels/approaches, and identify innovative growth opportunities] Requirements: Social media, Digital marketing, Brand strategy

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