SEM Specialist

Functional area: Marketing

Country: Czech Republic

City: Prague

Company name: Atlas Copco s.r.o.

Date of posting: Aug 26, 2025

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

Join us on our journey for a better tomorrow.

What will be your mission?

This position will contribute to the Industrial Technique Business Area by working within the Digital Marketing team and reporting to the Program Manager Digital Marketing. The role will focus on Google Ads management and optimization

• Execute and optimize PPC campaigns, primarily in Google Ads, based on business requirements
• Conduct thorough keyword research using tools like Google Search Console, MOZ, and others to build and validate acquisition keyword lists
• Utilize GA4 and other analytics tools to monitor campaign performance, generate insights, and recommend improvements
• Communicate effectively with various stakeholders to ensure optimal campaign execution according to local product sales strategies
• Document and share successful use cases and provide data to support business for global best practices adoption
• As needed, update and improve landing pages securing that customer journey landing on the website or landing page continues towards converting and sales oriented actions

To succeed, you will need

• Proficiency in PPC: Proven record of successful B2B PPC campaigns including Google Ads and LinkedIn
• Analytical Skills: Familiarity with GA4 and other analytics tools for campaign performance tracking and analysis
• Keyword Research: Ability to research and recommend keywords effectively using various tools.
• Communication Skills: Excellent verbal and written communication skills in English. Ability to collaborate with diverse stakeholders.
• Digital Marketing Knowledge: Overall understanding of digital marketing operations and best practices.
• Proactive and Eager to Learn: A proactive approach to work with a strong willingness to learn and adapt to new trends and tools.
• Experience in end-to-end conversion tracking setup (within AEM, GA4 and Salesforce) is a plus

In return, we offer you

• Development of product and industry knowledge
• Experience working in the dynamic and friendly international team
• Build track record in digitally disrupting traditional B2B business

City

Prague

Diverse by nature and inclusive by choice

Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.