Web Optimization Analyst

We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

We are searching for an experienced and talented Web Optimization Analyst to drive the performance of our global websites to the next level. Our mission is to optimize key acquisition funnels, grow our user base, and increase revenue while ensuring exceptional user experiences. The role is based in Prague, Czech Republic.

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it provides the flexibility you need to focus and do your best work.

Mission and Goals

Maintain and enhance the performance of our websites through data-driven optimization strategies. Collaborate with cross-functional teams to implement initiatives that improve conversion rates, user experience, and overall website effectiveness.

Objectives:

• Testing & Optimization: Propose, execute, and evaluate A/B and multivariate tests; apply CRO best practices
• Website Performance: Ensure pages are optimized for speed, UX, and conversion
• Analysis & Reporting: Measure and analyze website performance end-to-end, develop dashboards, and communicate insights to stakeholders
• Collaboration: Work closely with designers, copywriters, developers, and analysts to implement impactful changes
• Innovation: Leverage AI tools for test ideation, variant generation, and data-driven insights

Competencies:

• 5+ years in digital analytics on global websites
• Expertise in CRO, GA4/Adobe Analytics, A/B testing, SQL/BigQuery, dashboards
• Knowledge of UX, web design, content, SEO
• Strong analytical and problem-solving skills
• Project management and clear communication
• Experience with AI/ML for testing and web optimization

What We Can Offer:

• Annual bonus scheme.
• Unlimited PTO (paid time off), flexible working hours.
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry.
• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
• Tuition reimbursement for job-related courses.
• Learning & Development plan.
• Sustainable home improvement bonus.
• Mac/Windows laptop and more.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.

Learn more about pay transparency

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To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.