Brand Strategy Lead

Who We Are

As JayWay approaches its 20th anniversary, we are stronger than ever—expanding, evolving, and thriving with a diverse team spanning 20+ countries. Our global reach and cultural diversity fuel our innovation, creativity, and shared passion for travel.

At JayWay, diversity is not just embraced—it drives us. We celebrate different backgrounds, lifestyles, and perspectives, knowing they spark groundbreaking ideas and stronger collaboration. Many of our team members have been with us for over a decade—a testament to the trust, openness, and culture of support that define us.

From day one, you'll step into an environment where ideas are valued, communication is transparent, and guidance is always within reach. And at the heart of it all is our love of travel. Whether through epic annual gatherings in stunning European destinations or the meaningful experiences we create for our clients, we don't just design unforgettable journeys—we live them.

Now, as we mark two decades of JayWay, we invite you to shape our next chapter.

The Role: Brand Strategy Lead

We are seeking a Brand Strategy Lead to elevate JayWay Travel's brand to new heights. This is a strategic, high-impact role responsible for refining brand positioning, driving visibility in key markets (mainly the USA), and delivering campaigns that translate into measurable business growth.

As the senior guardian of our brand identity, you will not only manage our marketing function but also inspire a team to deliver bold, creative, and effective campaigns that bring JayWay's story to life across digital and offline channels.

Your work will directly shape how clients perceive JayWay Travel—aspirational, exclusive, and trusted for personalized European journeys.

Your Mission

• Elevate Brand Identity – Strengthen JayWay's presence in the US and global markets, ensuring brand messaging reflects our uniqueness and high-touch personalization.
• Lead Strategy & Execution – Guide campaigns, content, and partnerships that spark inspiration and drive qualified leads, bookings, and long-term loyalty.
• Inspire Audiences – Create storytelling and brand activations that turn followers into advocates and customers into repeat travelers.
• Deliver Measurable Impact – Translate brand visibility into real business outcomes, ensuring marketing efforts consistently support sales and operations.
• Align the Team – Unite, guide, and manage the marketing team toward clear goals and a shared direction.

What You'll Do

Lead and mentor the marketing team, ensuring alignment with business objectives.

• Own JayWay's brand narrative and editorial direction, previously overseen by the Business Development Director.
  Oversee content creation and campaigns across digital, print, and social platforms.
  
  Forge partnerships, manage PR, and represent JayWay at industry conferences.
  
  Evaluate performance and optimize campaigns based on data-driven insights.
  
  Support sales and operations with impactful collateral and marketing initiatives.
  
  Stay ahead of industry trends, competitor positioning, and emerging tools (including AI in marketing).

What Makes You a Great Fit

• Proven senior-level experience (5+ years) in brand management, preferably in travel, luxury, hospitality, or lifestyle.
• Expertise in brand strategy, storytelling, and market positioning in high-touch B2C industries.
• Strong understanding of US consumer behavior and ability to craft campaigns that resonate with American audiences.
• Demonstrated success in large-scale campaign execution and leadership of cross-functional teams.
• Confident public speaker and brand ambassador, capable of representing JayWay on global stages.
  Strategic knowledge of SEO, PPC, and digital performance without needing to manage the tactical execution.
• Experience leveraging AI tools in marketing for creative and performance gains.
  Skilled in team management, project oversight, and content editorial direction.
  
  Excellent communication, decision-making, and problem-solving skills.

Why You'll Love Working With Us

• Competitive pay & performance bonuses that recognize your impact.
• Remote-first flexibility, with the opportunity to collaborate across 20+ countries.
• Annual all-company gatherings in breathtaking European locations.
• Full support with work-from-home setup and equipment.
• Wellness programs and travel insurance.
• Covered travel expenses for business-related trips.

Our Hiring Process

We believe in human-led recruitment—no AI filters. Here's what you can expect:

A short questionnaire to learn more about your background.

Initial video interview with our HR team.

Job-related task to assess alignment.

Interview with our executive marketing team.

- Final conversation with our CEO & Directors.

Ready to Join the Journey?

If you're a visionary marketer with a passion for travel, storytelling, and brand leadership—this is your chance to shape the future of JayWay.

Apply now with your CV, cover letter, and a short note about why you'd be a great fit.

Explore JayWay's story

JayWay Travel Inc. is committed to ensuring equal opportunities, with recruitment and selection decisions based solely on qualifications and merit, without regard to protected characteristics.

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