Manager, Area Marketing

Job Title:

Manager, Area Marketing

Overview:

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Job Title: Manager, Area Marketing

The Mastercard office in Prague, Czech Republic is seeking a dynamic and strategic Marketing & Communications Manager to lead marketing and communications projects across the Czech Republic and Slovakia in line with the market business strategy and global priorities. This role is ideal for a creative and results-driven professional passionate about delivering impactful local campaigns and building strong brand presence in both countries.

Key responsibilities:

• Drive and manage local marketing and communications activities in both markets, ensuring alignment with Mastercard's business strategy, communications priorities and brand guidelines

• Design and execute integrated 360° marketing campaigns that reflect strategic priorities and client needs.

• Drive and oversee Mastercard's external communications and public relations strategy in CZ/SK, ensuring consistent and effective messaging across all channels.

• Proactively identify and lead communications initiatives that enhance and protect Mastercard's reputation.

• Propose and implement strategies, programs and mechanics for Mastercard customers focusing on cardholder activation, card usage, acceptance, and loyalty.

Role:

• Development of marketing and communications plans in the Czech Republic and Slovakia based on country marketing strategy and objectives as well as global priorities.

• Lead brand-building and consumer advertising initiatives.

• Design and implement 360° campaigns and offers aligned with marketing and comms objectives. Oversee creative development and ensure high-quality execution.

• Brief, manage and collaborate with creative and communication agencies throughout projects execution, including post-campaign analysis and reporting.

• Drive and manage collaboration with Mastercard customers on marketing and communications activities, including offer development, negotiations, implementation, and contracting.

• Manage budget by preparing annual and monthly marketing budget forecasts, monitoring spend and invoicing, ensuring accuracy and compliance with Mastercard's financial procedures.

All About You:
We're looking for someone who brings energy, creativity, and a collaborative spirit to the team. Ideally you:

• Bring a creative mindset and a strong passion for brand building.

• Have advanced experience leading marketing campaigns that require close collaboration across diverse teams – both internal and external.

• Enjoy project management involving external partners and cross-functional teams.

• Are skilled in managing multiple campaigns and communications activities simultaneously.

• Have strategic mindset and outstanding communication skills at all levels

• Can confidently present to senior stakeholders and clearly articulate your ideas.

• Are enthusiastic about new technologies and all things digital

• Are fluent in Czech (or Slovak) and English, both written and spoken.

• Have min. 5 years of experience in similar role(s)

• Experience in finance and/or technology industry will be a plus.To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.

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