Salesforce Marketing Cloud Administrator

Salary: CZK 90,000 - CZK 110,000 per month

Employment type: Permanent

Hours per week: 40

Reporting into: Head of Conversion and Marketing Technology

Department: Marketing

Click here to read the full job description and view our excellent benefits here

This role will be based full time from our Prague office.

About Arden University:

We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.

There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.

About our Department:

The Marketing department at Arden is responsible for delivering student acquisition and lifecycle campaigns that are insight-led, high performing, and creatively ambitious. As we expand our operations, we are investing heavily in Marketing Cloud capabilities to enable smarter, more personalised communications across the entire student journey — from first enquiry through to enrolment, progression, and beyond. This role sits within a growing team focused on campaign automation, CRM integration, and multi-channel delivery — supporting Arden's transformation towards more data-driven, always-on student marketing.

About the Opportunity:

The Salesforce Marketing Cloud Administrator will serve as the primary technical owner of Marketing Cloud at Arden. You will ensure the platform is optimally configured, integrated with Salesforce CRM and other systems, and continuously enhanced to support enterprise-level marketing automation and student engagement. In this role you will:

• Configure and manage Marketing Cloud applications including Journey Builder, Automation Studio, Advertising Studio, and Interaction Studio.
• Build and optimise multi-channel communications across email, SMS, WhatsApp, push notifications, and personalised journeys.
• Ensure platform performance, scalability, and compliance with GDPR, security, and data governance best practices.
• Collaborate with marketing, content, design, and IT teams to translate business needs into technical solutions.
• Act as the go-to technical expert for SFMC, driving continuous improvement and innovation across campaigns.

About You:

Essential requirements:

• Salesforce Marketing Cloud Administrator certification.
• 3 years' hands-on experience managing SFMC in an enterprise environment.
• Proficiency in AMPscript, SQL, HTML/CSS, and JavaScript.
• Strong knowledge of SFMC components (Journey Builder, Automation Studio, Interaction Studio, Mobile Studio).
• Experience with data extensions, segmentation, and CRM integration. Excellent problem-solving skills, with strong stakeholder management and communication abilities.
• Knowledge of email deliverability best practices (domain authentication, sender reputation, IP warming).

Desirable requirements:

• Salesforce Marketing Cloud Developer certification.
• Familiarity with Einstein, predictive analytics, and emerging Salesforce features.
• Experience in higher education or similar sectors.
• Experience with campaign ROI reporting, dashboards, and analytics.

Why Arden:

At Arden, you will become a part of a passionate and dedicated team who are committed to removing unnecessary barriers to learning and making education more accessible. Our people work hard to ensure our students journeys are the best they can possibly be, as such we want to reward our people with fantastic benefits. Employees benefit from:

• 30 days holiday bank holidays on-top, and even a Christmas closure
• Fully-paid Multisport Card and Prague transport (Lítačka)
• Study any Arden course for free, with a discount for all family and friend
• 'Golden Ticket' which allows you to gift anyone in your life a free Arden education
• Plus, other excellent benefits

Our Values:

Stand out, Progressive, Accessible, Resourceful, Kindness, reflect who we are as an institution, a team and as individuals. If they also reflect you and you are excited by the chance to be the driving, creative force within a growing business, we want to hear from you.

There has never been a more exciting time to join Arden University, as we expand into new disciplines and locations.

Closing Date: 22nd October (Midnight)

We reserve the right to close this vacancy before the specified closing date should we receive sufficient applications or in order to respond to business needs. In order to avoid missing an opportunity to apply please submit your application as early as possible.

Equity, Diversity & Inclusion:

As an Equal Opportunity Employer we celebrate diversity and are committed to creating a diverse and inclusive workplace. Therefore, we make sure that our recruitment and selection processes never discriminate based upon people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances, and actively welcome applications from all groups.

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