Czech Consumer Insights

2 days ago


Prague, Hlavní město Praha, Czech Republic 深圳市合元科技有限公司 Full time

Czech Consumer Insights & Market Research Specialist

Employment type: consultant contract employee

Office:Working from home is acceptable, but employees may need to visit the office in Prague a few times a month.

Location: Czech Republic (with frequent travel inland and to Slovakia, Germany, and other nearby countries)

Industry: Vaping / Smoke-Free Products

ABOUT THE ROLE

We're looking for a motivated and hands-on Consumer Insights & Market Research Specialist based in the Czech Republic. You'll help us understand what nicotine consumers (in particular vapers) want, how they behave, and how we can better serve them.

This role combines fieldwork (store visits, interviews) with data analysis and trend tracking. You'll support product development and brand strategy with real insights from real people.

RESPONSIBILITIES

  • Visit stores to observe behavior and speak with store owners & consumers
  • Run surveys and interviews to understand consumer needs
  • Track trends in flavor preferences, product formats, demographics, dual usage, etc.
  • Identify pain points in the user journey and buying process as well as hierarchy of user needs
  • Segment consumers, analyze data, extract insights and compare across countries
  • Ability to turn qualitative feedback into meaningful patterns and themes
  • Provide the Product Team with insights that drive informed, consumer centric decisions.
  • Create clear, simple reports to support internal teams
  • Interact with customers to share insights and/or present product solutions
  • Be part of the Product Team to share insights and support decision-making

REQUIREMENTS

  • 2+ years in market research, insights, or a related field
  • Experience with surveys and fieldwork (e.g. store visits, interviews)
  • Strong in basic data analysis (Excel/Sheets)
  • Good Czech, good English, good German or Chinese a plus
  • Willing to travel regularly in Europe (especially around your location) and to spend significant time going from shop to shop and meeting with consumers
  • Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset
  • Experience with survey tools (SurveyMonkey, Qualtrics, Google Forms)
  • Background in FMCG, vaping, tech, or similar industries is a plus
  • Ability to navigate ambiguity and adapting research plans based on evolving business needs
  • Comfortable working remotely, including working in a Chinese company
  • Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required)

Bonus Skills

  • Data visualization tools (Power BI, Tableau, etc.)
  • Understanding of consumer behavior and product trends in highly regulated or food and/or beverages industries
  • Experience working with regulated products or consumer lifestyle brands

Job Type: Contract

Contract length: 300 months

Pay: 731,820.00Kč - 902,578.00Kč per year



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