Senior Brand Activation Manager

Hello, we're L'Oréal. We're not just building brands; we're crafting how the world experiences luxury beauty—and it takes a lot of exciting roles to make it happen.

One of our divisions, L'Oréal Luxe, is looking for a Senior Brand Activation Manager to support the iconic Prada, YSL & Miu Miu brands.

At L'Oréal Luxe, we are the global leader in luxury beauty and fine fragrance. Our mission is to create the best luxury beauty products and experiences in fragrance, skincare, and makeup. With a portfolio of aspirational brands like Valentino, Giorgio Armani, Lancôme, and Yves Saint Laurent, we bring elegance, innovation, and artistry to consumers worldwide. If you're passionate about luxury beauty and want to help shape the future of these prestigious brands, this could be the perfect opportunity for you

A Day in the Life of:

As a Senior Brand Activation Manager in our Luxe Division, you'll be at the heart of creating exceptional trade marketing campaigns for iconic beauty brands in the CZ/HU/SK markets. This pivotal role is instrumental in setting the yearly brand's in-store activation and execution strategy while ensuring its flawless implementation. Reporting to the Brand Business Director, you will lead and manage a dynamic team of Brand Activation Managers, collaborating closely to drive best-in-class execution across both offline and online channels.

Here's what you'll be doing:

• 360 Campaign Execution: Bring luxury beauty brands to life through leading of O+O trade marketing activations tailored for perfumeries and e-retailers.
• Strategic Crafting: lead the trade marketing strategy for our brands locally and be involved in co-creating the yearly brand strategies within the hub.
• POS & Online Assets: Manage the creation of POS materials and online assets, ensuring alignment with international brand guidelines and budgets.
• Brand Visibility: Oversee permanent and temporary brand appearances in stores, on shelves, and across e-retailer platforms.
• People Management: Lead team of Brand Activation Managers, manage the continuous individual/team performance and responsible for their development plan.
• Event Planning: Organize special promo events in stores and shopping malls to captivate consumers.
• Budget Management: Handle POS and gifting budgets, including purchase order creation and administration.
• Collaboration: Work closely with Product, and Engagement teams, as well as Sales, Retail Design, Logistics, and Field teams.
• Performance Analysis: Monitor and evaluate the ROI of trade campaigns and promotional events.
• Gifting & Generosity Plans: Administer gifting programs and brand tools to meet animation objectives and consumer targets.

We Are Looking For

You'll thrive in this role if you:

• Hold a university degree.
• Have at least 3-5 years of experience in trade marketing.
• Are fluent in Czech or Slovak and English.
• Are advanced in Excel, with basic graphic design skills as a plus.
• Have a sensitivity to luxury brands, fashion, and trends.
• Are detail-oriented, proactive, and consumer-focused.
• have a strong sense of budget management
• Possess excellent communication, presentation, and organizational skills.
• Prior people management and experience in luxury are a plus, but not mandatory

What's In It For You

• A dynamic, international environment with opportunities for professional growth.
• Flexible working hours and 2 days of home office per week
• An attractive benefits package: 5 weeks of holiday, 3 sick days, multisport card, product discounts, profit sharing, and more.

If you're ready to take your career to the next level and join a market leader where dreams come true, we're excited to hear from you. Apply now and let's create the beauty that moves the world—together

We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.