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eCommerce Media Specialist

2 months ago

Prague, Hlavní město Praha, Czech Republic Procter & Gamble Full time

Job Location

PRAGUE GENERAL OFFICE

Job Description

Procter & Gamble (P&G) is one of the world's largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.

We are working on an exciting and industry defining project to grow our Media Team.

Our eCommerce Media Specialist role offers a unique opportunity to join this team and work on some of the biggest media budgets, building a legacy for our brands and organization. Our ambition is to bring media even closer to our consumers to maximize return and allow us to innovate in real time.

This role is based in our office in Prague.

Key Responsibilities:

Collaborative Ads Management:

  • Plan and execute effective advertising campaigns on meta collaborative platforms with support of Media Buyers
  • Lead advertising budgets and prioritize effectively across meta collaborative ad campaigns.
  • Monitor spending, track performance, and provide regular reports on campaign performance and ROAS
  • Work closely with cross-functional teams, including brand and media managers and key account managers to ensure alignment of advertising strategies with overall marketing goals.

Price Comparison Sites Management:

  • Manage and optimize presence on price comparison sites like and to ensure competitive visibility. Apply analytics tools and tracking mechanisms to supervise key performance metrics.
  • Ensure that product data, descriptions, and other information on the website are accurate, complete, and up-to-date.
  • Implement content optimization strategies to improve search engine visibility, user experience, and conversion rates.
  • Conduct regular analysis of competitor price comparison websites to identify trends, opportunities, and potential areas of improvement. Stay updated with industry best practices and emerging technologies.

Job Qualifications

Job Qualifications:

What we expect from the candidate:

Digital Marketing Expertise:

  • In-depth knowledge of eCommerce platforms relevant for the Czech & Slovak markets including Price aggregates like heureka/zbozi and digital marketing strategies.
  • Knowledge of SEO, PPC, Display with full understanding of KPIs (at least one of channels is essential)
  • Have experience in activating performance media campaigns.
  • Have expertise in retailer search campaign management including set-up and optimization (not essential but advantageous).

Analytical Skills: Ability to analyze data to optimize content and marketing plans for digital media touchpoints based on given KPIs.

Project Management: Strong organizational skills to manage multiple projects, teams, and deadlines efficiently. Proactive, accountable, and curious to learn with a desire to move projects forwards to deliver results.

Technical Skills: competent using Microsoft Office Package.

Communication Skills: Fluency in English and Czech or Slovak, both written & spoken.

What we Offer:

  • Broad, end-to-end ownership of crucial area of business.
  • Real impact on creating consumer trends.
  • Competitive starting salary and benefits program (private health care, life insurance, PG stock options, saving plans, lunch subsidy, sport cards,, company car ).
  • Career development in a multinational company with a friendly team and high standards.
  • Regular salary increases and possible promotions - all in line with your results and performance.
  • P&G Vibrant Living programs.
  • Regular salary increases and possible promotions - all in line with your results and performance.
  • Flexible work arrangements.

Please apply by submitting your CV in English

P&G's Day 1 starts with you doing something that matters – making an impact on the world, P&G brands, and your career. You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility. And you will do this in creative workspaces where new ideas flourish. All the while, you'll receive world-class training to help you become a leader in your field. And it's not just about what you'll do, but how we will make you feel: welcomed, valued, purposeful, challenged, heard, and inspired.

We commit to provide you with equal opportunities in employment. We value diversity, and we do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status....

In case of any questions, you can get to know us better here:

Job Schedule

Full time

Job Number

R

Job Segmentation

Experienced Professionals (Job Segmentation)