Franchise Manager

7 days ago


Prague, Hlavní město Praha, Czech Republic MSD Full time

Lead a business team within a therapeutic area, responsible for planning and executing strategy, achieving annual budget targets, and allocating resources.

Key responsibilities include:

  • Leading a team of account and patient journey managers, ensuring understanding of shared goals and priorities, company strategy, expected behaviors, and ways of working.
  • Managing relationships with top customers and opinion leaders, ensuring the building of a strong brand and recognition as a partner and contributor to the development of the healthcare system.
  • Partners with a broad cross-functional team inside and outside the country, enabling all functions to align and perform toward common strategic priorities.

Key activities include:

  • Managing a team of account and patient journey managers, ensuring understanding of shared goals and priorities, company strategy, expected behaviors, and ways of working.
  • Completing assessments of developmental needs for direct reports and securing relevant learning opportunities.
  • Allocating time for double visits for field employees to get a better understanding of their performance and help them develop through coaching sessions and business plan discussions.
  • Leading cross-functional collaboration within and outside the team, recognizing best practices and fueling discussion on including them in brand and franchise planning.
  • Leading, motivating, rewarding, and recognizing team members at regular intervals.
  • Ensuring strict compliance in stakeholder engagements, documentation, and interactions.

Key customer and account management responsibilities include:

  • Having an excellent overview of the healthcare system in the Czech Republic, understanding the landscape, current global trends, and developments within the therapeutic area.
  • Understanding the patient's and customer's journey within the therapeutic area, using this knowledge to drive efforts aiming to archetype key and top accounts and adjust the approach to the specific situation.
  • Overseeing the segmentation and targeting process, understanding the source of business and mapping the potential within a given therapeutic area to allocate resources properly.
  • Navigating between prescribers and hospital management/key decision makers, understanding their priorities and discovering their needs, guiding the team in developing account and customer engagement plans.
  • Building and sustaining relationships with key external stakeholders, customers, and scientific leaders by demonstrating expertise, competence, and trustworthiness, cultivating an extensive network, and applying knowledge of processes, interrelationships, and the industry to work collaboratively.
  • Designing, developing, and rolling out solutions addressing customers' and patients' needs, leveraging account knowledge and cross-functional team experience, driving innovative approaches, and partnering with customers to maximize treatment outcomes.

Key business management responsibilities include:

  • Understanding market dynamics, competitive landscape, and franchise performance to shape strategic and tactical plans.
  • Following local trends in healthcare legislation, including the distribution of medicinal products, navigating through the political environment, and explaining the system's complexity to regional stakeholders.
  • Demonstrating a strong understanding of medical concepts and products to interpret and discuss medical literature and educational material with external customers.
  • Leading cross-functional teams in creating local translations of global/regional franchise/brand strategy, championing new product launches, and guiding the team on launch excellence processes.
  • Working closely with local pricing and market access teams to communicate value appropriately, drive access, and support patient care.
  • Overseeing the creation of tactical plans, allocating promo budget, and translating company objectives to team priorities.
  • Representing the company in discussions and negotiations with hospital stakeholders, partnering with the Commercial Channels Lead to introduce the commercial strategy for a given franchise.
  • Ensuring timely and complete documentation for all promotional and non-promotional activities and securing compliance with all internal and external rules and regulations.

Education and experience requirements include:

  • 3+ years of experience in the pharmaceutical/related industry with adequate experience working in a customer-facing role.
  • At least 2+ years of experience in people management.
  • Degree in Business (Sales/Marketing) or relevant subject or fields (e.g. medicine/pharmacy/engineering/research/other sciences).
  • Strong knowledge of customer/business strategy.
  • Understanding of local healthcare and reimbursement systems.
  • English language required.
  • Experience in marketing required.


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