CRM Manager

CRM Manager - Growth Monetisation - Social Discovery app

First things first, if you are looking for a fully remote role with flexible hours, unlimited time off, and are based somewhere in Europe or Asia, read on.

About BlueThrone

Our Expertise: We specialise in turning underperforming apps into market leaders, with over 49.5 million downloads.

Our Mission: Elevate iOS and Android applications to new heights. We've organically achieved an impressive $8M ARR in just 25 months, showcasing sustainable growth and innovation.

Our Team: A bunch of tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.

At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.

About our social discovery app

You will join one of our brightest stars: a social app rapidly becoming the global go-to platform for Gen Z to discover like-minded people and create meaningful friendships.

Our product, live in multiple countries, has achieved 30 million organic downloads, demonstrating a solid product-market fit. We are now ready to scale the product exponentially, from 1 to 10 and then from 10 to 100.

You’ll love it here if:

• You prefer flexible hours, unlimited time off, and the ability to work anywhere.

• You are naturally curious and eager to make an impact for both users and the business.

• You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.

• You thrive in a drama-free, calm, and systematic problem-solving environment.

• You love challenges and are always ready to roll up your sleeves.

• You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.

• Above all, you follow your passion and have fun while doing it.

Your mission

We're looking for a Growth Manager specialising in Customer Relation Management   (CRM) and lifecycle management to help scale our social discovery app. In this role, you will support the General Manager and Head of Growth and work closely with the cross-functional product team to plan, design and execute campaigns across various user segments. You will be responsible for defining our CRM strategy, developing growth tactics, and conducting experiments to boost subscription and in-app purchase growth underpinned by our virtual economy. We have a strong culture of data-driven decision-making, so you need to demonstrate a deep passion for data.

The perfect fit for this role is someone who’s practically a pro at diving into data to define user segments, designing visually appealing campaigns and developing growth tactics that are both innovative and effective.

What you’ll be doing

• Manage the end-to-end delivery process from planning to building and delivering CRM campaigns (specifically e-mail, in-app, and push notifications).

• Define concepts, design CRM campaigns and coordinate the creative content design of the associated material in text and images.

• Bring a test-and-learn, data-driven approach to CRM, executing a plan based on lifecycle, user value and more.

• Define and analyse user segments and create custom optimisation plans, getting the right message to the right user at the right time.

• Collaborate with the Experimentation Lead on measurement, experimentation, and analysis.

• Advise on how to leverage user data for sophisticated campaign strategies.

• Work closely with the product team to improve the customer experience in the store, as well as personalisation and dynamic communications.

• Support in developing innovative monetisation concepts and gamification mechanics that significantly contribute to the increase in LTV.

• Strengthen our experimentation culture and promote best practices for data-driven decision-making at our app.

What you’ll need to succeed

• You’ve extensive experience as a Growth Manager or a CRM Manager focusing on customer relationship marketing and lifecycle management.

• You love to design campaigns conceptually, implement them operationally and develop them further.

• You always take an analytical approach to understanding user behaviour and planning around data-driven insights.

• You have solid experience in A/B testing in any digital marketing channel.

• You know your way around marketing automation tools like Braze, Leanplum, MoEngage, or Iterable for planning and launching campaigns.

• You have a high attention to detail and are comfortable managing multiple priorities.

• You are an expert in working with metrics and can hold your own with the data to back you up.

• You’ve worked at scale with millions of users to grow retention and monetisation.

• You can work and communicate effectively with diverse people and working styles to get stuff done and thoughtfully and constructively challenge and influence the people you work with.

Bonus points

• If you’ve worked on online dating, social discovery, community or entertainment products, but it’s not essential.

• You have worked on conversation rate optimisation (CRO).

• You have experience with copywriting for marketing or sales communications.

• You have worked with design tools such as Figma.

The interview process

1. First round: Connect with our people team for a mutual introduction to see if we're a good fit (30 minutes).
2. Second round: Meet the Hiring Manager to discuss your background and experience (1 hour).
3. Growth Challenge: Demonstrate your abilities with a focus on CRM strategies, designing campaigns and analysing results (1 hour)
   
4. Final round: Focus on vision, growth, and direction (30 minutes).

On average, our process takes about 3-4 weeks. Speed is as important to us as it is to you.

Equal opportunities for everyone
We prioritise diversity and inclusion to represent our vibrant and diverse community. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability. 

Please let us know if you need reasonable adjustments at any point in the application or interview process.

---