Group Head of SEO

6 days ago


Plzeň Praha Liberec, Czech Republic Heureka Group a.s. Full time

Are you passionate about shaping strategies that make an impact, driving organic growth and building strong collaborative relationships across teams? As our Group Head of SEO, you’ll lead the charge in enhancing our online presence, optimizing performance and staying ahead of industry trends. If you’re ready to make a difference in a dynamic, fast-paced environment, this could be your next challenge

What Will You Do?
  • Define, implement and monitor the SEO strategy 

  • Conduct keyword research, competitor analysis and on-page/off-page optimization in collaboration with our product and content teams

  • Analyze website performance with tools like Google Analytics, Google Search Console, Ahrefs and SEMrush, identifying improvement opportunities

  • Lead and mentor the SEO team, setting priorities, providing guidance and ensuring goals are met

  • Drive unpaid traffic using search engine’s CSS feeds programs

  • Manage our ASO efforts to improve the desirability of our mobile apps. Stay updated on algorithm changes, industry trends, and SEO best practices to keep strategies relevant

Collaborative Projects:
  • Align the Marketing and Web Development teams around delivering high quality, optimized content, technical SEO improvements (incl. speed site and structured data).

  • Work with BI team to analyze and track SEO performance and coordinate with Performance Marketing team to maximise overall search visibility

  • Follow SEO & ASO trends, evaluate and implement new tools and platforms for the SEO team

  • Contribute to cross-departmental projects like website redesigns, app launches & updates, or international SEO/ASO strategies

  • Experiment with emerging opportunities like voice search optimization and AI-driven SEO tools

What Do We Expect From You?
  • Proven Expertise: Strong knowledge of on-page, off-page and technical SEO & ASO principles, as well as search engine algorithms and ranking factors

  • Analytical Skills: Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, and advanced knowledge of structured data, site architecture and schema markup

  • AI and Automation Savvy: Familiarity with AI-driven tools for content creation, keyword research, and process automation

  • Content and Marketing Knowledge: Experience optimizing content for diverse search types (voice, local, mobile-first)

  • Leadership Abilities: Strong track record of mentoring teams, managing multiple projects, and aligning strategies with business objectives

  • Communication and Collaboration: Clear and effective communication with both technical and non-technical stakeholders

  • Languages: Proficient in English and another language (C1 level).

And why would you love to be a Heurecian?
  • Having a pivotal role where your work directly shapes the company’s online presence and growth

  • International exposure influencing Operations across multiple offices and countries

  • The opportunity to implement your own ideas. Diverse work, no stereotypes

  • Personal development, high level of flexibility and autonomy

  • Yearly financial bonus, 25 + 5 days of vacation and other great benefits

  • And there's much more waiting for you here, you'll see for yourself

Ready to drive organic growth, lead a talented team, and innovate in the SEO space? Apply now and let’s grow together




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