
Digital Product Marketing Strategist
4 days ago
At E-Group ICT Software Zrt., we are expanding our team and seeking a skilled Digital Product Marketing Strategist to join us in developing and executing the Company's product and brand marketing strategy.
Company OverviewWe are a rapidly growing medium-sized high-tech software company operating in the artificial intelligence technology industry. Based in Budapest, we develop unique technology components that set us apart worldwide, in collaboration with European and global partners.
The key purpose of this role is to support the Management Team with relevant market information for data-driven decisions and plan and execute the marketing strategy of the Company with primary focus on product marketing.
Responsibilities- Actively participate in strategic planning by supporting the Management Team with relevant market information for data-driven decisions.
- Plan and execute the marketing strategy of the Company with primary focus on product marketing.
- Design and introduce the Company approach/standards to product marketing, support project managers and product development with relevant marketing information and quality materials (demos, visuals, presentations).
- Regularly meet potential clients and partners to identify and understand the market needs.
- Evaluate fit-to-market of products/innovation projects, prepare business case for product development decisions.
- Actively and dynamically participate in go-to-market execution.
- Run marketing campaigns – digital and traditional channels.
- Redesign the Firm's brand including the marketing channels, corporate website, social media presence, visuals and marketing materials/appearances.
- Actively participate in writing proposals and tenders.
- Cooperate with HR to raise employer brand and manage social media presence for branding and recruitment purposes.
To be successful in this role, you will need:
- A degree in Marketing.
- Marketing experience in IT.
- Big picture thinking.
- Strong organizational and interpersonal skills.
- Excellent writing, editing, and presentation skills.
- Proficiency in PowerPoint, Excel, LinkedIn, and social media platforms.
- An Engineering/Science degree is a plus.
We offer a competitive salary and a range of benefits, including:
- Competitive salary in a growing company developing unique, "beyond state-of-the-art" products and technologies.
- Opportunity to shape the future within a company where intelligent and passionate individuals work as a team.
- A workplace that values individuality and a passion for technology.
- Professional development and special support for personal trainings.
- Responsibility, diverse and challenging professional work, and appreciation.
- Technology support tailored to personal needs, latest software tools.
- Life and accident insurance.
- Stable workplace.
- A well-accustomed, professionally highly qualified team who have been working together for several years.
- Supportive and friendly team-members.
- Trained and helpful administrators.
- Pleasant working environment, green, cosy, atmosphere in a modern office in Buda.
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