Digital Marketing Strategist @ Bamboo Health
2 months ago
Bamboo Health Sp. z o.o. is seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing operations, you will be responsible for developing and executing digital marketing campaigns that drive brand awareness, customer engagement, and business objectives.
Responsibilities- Develop and optimize campaign assets, including landing pages and email campaigns, with a focus on responsive design to ensure consistent layout and functionality cross-device.
- Daily utilization of marketing tools including WordPress, Marketo, Asana, Salesforce, and Canva.
- Management and optimization of the technical elements of the corporate website and company supporting sites.
- Work closely and collaborate with cross-functional teams.
- Monitoring the customer decision journey. Develop segmented journeys and logic for each audience type.
- Responsible for enhancing manual lead process ensuring automation workflows and customer communications through automation adhering to standard operating procedures – overall ensuring customers and prospects are supported throughout the decision journey.
- Develop A/B tests for paid social media and display, emails, and landing pages and consistently troubleshoot campaigns by implementing best practices and monitoring KPI's.
- Collaborate with the Marketing team on an ongoing basis to evaluate sprint progress, adapt strategies as needed, and ensure adherence to Agile marketing principles.
- Work with the Demand Marketing Manager and Sr. Marketing Operations leader to ensure a seamless customer journey and that proper campaign tracking is in place.
- Build email marketing campaigns in Marketo to promote products and services and garner leads.
- Help develop event-related digital campaigns.
- Assist in pulling reports and measuring success.
- Help identify new opportunities for impactful engagement.
- You have 2-5 years of experience in marketing communication.
- You have a superior understanding of WordPress and marketing automation tools.
- You have basic knowledge of SEO fundamentals.
- You have hands-on experience with Marketing Automation and Digital Marketing platforms/tools.
- You have experience with Marketo or similar automation tool.
- You have experience with paid advertising platforms including Google and LinkedIn.
- You have basic understanding of HTML, CSS, and JavaScript.
- You have excellent written and verbal communication skills.
- You have experience in measuring marketing metrics.
- You have proficiency in marketing communication analytics and reporting.
- A competitive salary of $85,000 - $115,000 per year, depending on your experience.
- Private healthcare insurance.
- A dynamic and supportive work environment.
- The opportunity to work with a cutting-edge technology company.
- A generous training budget.
- A modern office with bike parking and shower facilities.
- No dress code policy.
As a valued member of our team, you will have the opportunity to grow professionally and personally, while making a meaningful impact on the healthcare industry.
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Remote, Warszawa, Czech Republic Bamboo Health Sp. z o.o. Full timeAt Bamboo Health Sp. z o.o., we're seeking a seasoned Digital Marketing Specialist to join our team and help drive our marketing efforts forward.About the RoleWe're looking for an experienced digital marketing professional who can help us develop and execute effective marketing strategies that drive business growth, increase brand awareness, and engage our...
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