Digital Marketing Specialist
1 week ago
Bamboo Health Sp. z o.o. is a leader in cloud-based care coordination software and analytics solutions focused on patients with complex needs, including those suffering from physical health and mental health issues and substance use disorders.
We are driven by our mission of enabling better care for patients across the continuum. Our software solutions help healthcare professionals collaborate on shared patients across the spectrum of care.
Salary:The estimated salary for this position is between $80,000 and $120,000 per year, depending on experience and qualifications.
About the Role:
We are seeking an experienced digital marketing specialist to aid our marketing operations and demand marketing teams. The ideal candidate will have experience working in marketing automation systems (Marketo, HubSpot or similar), Salesforce and WordPress.
- Develop and optimize campaign assets, including landing pages and email campaigns, with a focus on responsive design to ensure consistent layout and functionality cross-device
- Daily utilization of marketing tools including WordPress, Marketo, Asana, Salesforce and Canva
- Management and optimization of the technical elements of the corporate website and company supporting sites
- Work closely and collaborate with cross-functional teams
- Monitoring the customer decision journey
- Develop segmented journeys and logic for each audience type
- Responsible for enhancing manual lead process ensuring automation workflows and customer communications through automation adhering to standard operating procedures – overall ensuring customers and prospects are supported throughout the decision journey
- Develop A/B tests for paid social media and display, emails and landing pages and consistently troubleshoot campaigns by implementing best practices and monitoring KPI's
- Collaborate with the Marketing team on an ongoing basis to evaluate sprint progress, adapt strategies as needed, and ensure adherence to Agile marketing principles
- Work with the Demand Marketing Manager and Sr. Marketing Operations leader to ensure a seamless customer journey and that proper campaign tracking is in place
- Build email marketing campaigns in Marketo to promote products and services and garner leads
- Help develop event-related digital campaigns
- Assist in pulling reports and measuring success
- Help identify new opportunities for impactful engagement
- Work collaboratively with other stakeholders and product marketing to ensure coordination of strategies and a cohesive customer experience across digital and traditional media channels
- Digital marketing
- Salesforce
- WordPress
- Asana
- Canva
- Social media
- SEO
- HTML
- CSS
- JavaScript
- Communication skills
- Marketo
- Analytical skills
- Google Analytics
- Competitive compensation
- Private healthcare
- Small teams
- EAP
- eTutor
- Travel insurance
- Trainings
- Flat structure
- International team
- kafeteria MyBenefit
- Luxmed
- Multisport
- Training budget
- Free coffee
- Bike parking
- Playroom
- Shower
- No dress code
- Startup atmosphere
- Modern office
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