Consumer Insight Analyst
2 weeks ago
Consumer Insight Consultant Role Description
- As a Consumer Insight Consultant at McDonald’s Czech Republic, you will collaborate with the brand team and other departments to identify business and brand-building opportunities within various consumer areas.
Key Responsibilities:
- You will conduct research on consumer and staff behavior with the help of agency partners, transforming gathered data into insights, formulating learnings, and providing recommendations.
- The role involves designing, executing, analyzing, and presenting qualitative and quantitative market research projects.
- You will build and proactively share consumer understanding with the brand team and other departments, contributing to co-creating business and marketing objectives.
Required Qualifications:
- A university degree in Sociology, Psychology, Marketing, or Economics is required.
- At least 3 years of experience in consumer market research, either as a client or agency side.
- A strong background and knowledge of market research are essential.
- You should have strong analytical skills, able to synthesize and communicate clear findings from multiple sources.
- Advanced written and spoken English skills are required.
- The ability to collaborate and build alliances with internal stakeholders and external partners is crucial.
What We Offer:
- The opportunity to work for one of the largest foodservice retailer chains in the world.
- A comprehensive benefits package, including mobile phone allowance, education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance, refreshments at the workplace, and more.
- Complimentary professional psychological counseling services to promote overall well-being and mental health.
- A financial bonus for referring a candidate.
- English language courses.
- A multisport card.
- The possibility to work from home.
- Three sick days per year.
- Twenty-five paid vacation days for everyone.
- Opportunities for growth.
- And numerous other benefits throughout the year.
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