Market Research Analyst

2 weeks ago


Prague, Hlavní město Praha, Czech Republic McDonald's Full time
Consumer Insight Consultant

McDonald's Czech Republic is seeking an experienced professional to fill the role of Consumer Insight Consultant. As a key member of the brand team, you will collaborate with various departments to identify business and brand-building opportunities within consumer areas, aligning with the company's long-term strategy and tactical initiatives.

Key Responsibilities:
  • Conduct research on consumer and staff behavior, working with agency partners to gather data and transform it into actionable insights.
  • Design, execute, analyze, and present qualitative and quantitative market research projects.
  • Develop and share consumer understanding with the brand team and other departments.
Requirements:
  • University degree in Sociology, Psychology, Marketing, or Economics.
  • At least 3 years of experience in consumer market research, either as a client or agency side.
  • Strong analytical skills, with the ability to synthesize data and communicate clear findings.
  • Advanced written and spoken English.
  • Ability to collaborate with internal stakeholders and external partners.
What We Offer:
  • The opportunity to work for a leading foodservice retailer.
  • Comprehensive benefits package, including mobile phone allowance, education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance, and more.
  • Complimentary professional psychological counseling services.
  • Financial bonus for referring a candidate.
  • English language courses.
  • Multisport card.
  • Opportunity to work from home.
  • 3 sick days a year.
  • 25 paid vacation days for everyone.
  • Opportunities for growth.


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