Market Research Analyst
2 weeks ago
McDonald's Czech Republic is seeking an experienced professional to fill the role of Consumer Insight Consultant. As a key member of the brand team, you will collaborate with various departments to identify business and brand-building opportunities within consumer areas, aligning with the company's long-term strategy and tactical initiatives.
Key Responsibilities:- Conduct research on consumer and staff behavior, working with agency partners to gather data and transform it into actionable insights.
- Design, execute, analyze, and present qualitative and quantitative market research projects.
- Develop and share consumer understanding with the brand team and other departments.
- University degree in Sociology, Psychology, Marketing, or Economics.
- At least 3 years of experience in consumer market research, either as a client or agency side.
- Strong analytical skills, with the ability to synthesize data and communicate clear findings.
- Advanced written and spoken English.
- Ability to collaborate with internal stakeholders and external partners.
- The opportunity to work for a leading foodservice retailer.
- Comprehensive benefits package, including mobile phone allowance, education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance, and more.
- Complimentary professional psychological counseling services.
- Financial bonus for referring a candidate.
- English language courses.
- Multisport card.
- Opportunity to work from home.
- 3 sick days a year.
- 25 paid vacation days for everyone.
- Opportunities for growth.
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Senior Research Analyst
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