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Senior Brand Manager

3 weeks ago

Warszawa, Mazovia, Czech Republic beBeeBrandManagement Full time €40,000 - €80,000

Job Overview

This is an exciting opportunity to work as a senior brand manager, overseeing the development and implementation of brand strategies for beverage products in Poland and export markets.

  • As a seasoned professional in brand management, you will drive comprehensive promotional campaigns with a strong focus on digital marketing, social media, and influencer partnerships.
  • With excellent project management and communication skills, you will plan, manage, and evaluate influencer campaigns across various platforms.
  • Identifying and building relationships with influencers aligned with the brand's values and positioning will be a key responsibility.
  • You will provide creative direction and branding guidelines to ensure consistency across all communications.
  • Supporting community-building efforts to strengthen brand presence within online and social ecosystems will also be part of your role.
  • Occasional brand events and promotional activations will need to be organized and coordinated to support product visibility.
  • Collaboration with external marketing agencies will amplify the reach and effectiveness of digital and influencer-driven initiatives.

Key Responsibilities:

  • Develop and implement brand strategies to grow beverage products in Poland and export markets.
  • Drive comprehensive promotional campaigns with a strong focus on digital marketing, social media, and influencer partnerships.
  • Plan, manage, and evaluate influencer campaigns across platforms such as TikTok, Instagram, YouTube, and Facebook.
  • Identify and build strong relationships with influencers aligned with the brand's values and positioning.
  • Collaborate with influencers to create engaging, brand-aligned content.
  • Provide creative direction and branding guidelines to ensure consistency across all communications.
  • Support community-building efforts to strengthen brand presence within online and social ecosystems.
  • Organize and coordinate occasional brand events and promotional activations to support product visibility.
  • Contribute to trade marketing activities focused on enhancing brand presence and product performance in key retail chains across Poland.
  • Work alongside external marketing agencies to amplify the reach and effectiveness of digital and influencer-driven initiatives.

Requirements:

  • Proven experience in brand management, ideally within the FMCG or beverage industry.
  • Strong expertise in digital marketing, influencer engagement, and social media strategy.
  • Experience working with international distributors and/or export markets is a plus.
  • Familiarity with trade marketing and retail collaboration in the Polish market.
  • Excellent project management and communication skills.
  • Fluent in Polish and proficient in English (both spoken and written).

What We Offer:

  • Opportunity to develop and implement brand strategies that drive business growth.
  • Challenging and dynamic work environment.
  • Collaborative team with a passion for innovation.
  • Professional development opportunities.