Consumer Insight Analyst

7 days ago


Prague, Hlavní město Praha, Czech Republic McDonald's Full time
Consumer Insight Consultant

McDonald's Czech Republic is seeking an experienced Consumer Insight Consultant to join their team. As a key partner with the brand team and other departments, you will play a crucial role in identifying business and brand-building opportunities within various consumer areas.

Key Responsibilities:
  • Conduct research on consumer and staff behavior, collaborating with agency partners to gather data and insights.
  • Design, execute, analyze, and present qualitative and quantitative market research projects.
  • Develop and share consumer understanding with the brand team and other departments.
  • Contribute to co-creating business and marketing objectives aligned with the company's long-term strategy.
Requirements:
  • University degree in Sociology, Psychology, Marketing, or Economics.
  • 3+ years of experience in consumer market research, either as a client or agency side.
  • Strong background and knowledge of market research.
  • Excellent analytical skills, with the ability to synthesize data and communicate clear findings.
  • Strong communication skills and ability to collaborate with internal stakeholders and external partners.
  • Advanced written and spoken English.
What We Offer:
  • The opportunity to work for a leading foodservice retailer chain.
  • Comprehensive benefits package, including mobile phone allowance, education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance, and more.
  • Complimentary professional psychological counselling services.
  • Financial bonus for referring a candidate.
  • English language courses.
  • Multisport card.
  • Opportunity to work from home.
  • 3 sick days a year.
  • 25 paid vacation days for everyone.
  • Opportunities for growth.


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