Portfolio Brand Activation Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

Position: Portfolio Brand Activation Manager CZ&SK 
Location: Prague, Czech Republic, Hybrid

About the Position 

This is a standout opportunity to lead brand activation across our most iconic brands — Rama, Flora, ProActiv, Hera, Creme Bonjour and Perla — in the Czech and Slovak markets. As Portfolio Brand Activation Manager, you'll own the full marketing agenda for your region, driving strategy and execution across the 6Ps. From insight-led campaigns to innovation launches, packaging development and commercial alignment, you'll be at the heart of our growth engine. 

You'll report to the Group Brand Activation Manager EE and collaborate closely with cross-functional teams across Sales, Finance, RGM, Category, R&D and Customer Marketing. This is a high-impact role for someone who thrives on ownership, agility and delivering results — and is ready to grow with the brands. 

Key responsibilities include: 

Brand Strategy & Growth 

Build and implement brand strategies aligned with local and global directionDevelop consumer-first growth plans across the 6Ps, rooted in insight and market trendsLead new product development and go-to-market plans, ensuring timely and impactful launchesOversee portfolio performance and RGM initiatives to drive profitability and reduce complexityPrepare selling stories for new product development and retailer engagementDefine brand positioning and messaging, ensuring consistency across all touchpointsDevelop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)Represent brand plans to internal stakeholders and senior leadershipLead development of business cases for new products, campaigns and line extensions 

Performance, Budget & Activation 

Monitor brand performance using KPIs and market data (e.g., Nielsen, YouGov, Kantar)Use data to drive decision-making and establish scorecards across functionsManage A&P budgets with a focus on ROI across media, digital and in-store activationsTrack marketing budgets and manage vendor relationsReport campaign performance and assess impact against business goalsOwn the full P&L for your brands and countries 

Product & Packaging Development 

Support development of new products and line extensionsAssist in packaging design and updates, ensuring compliance with food regulationsCoordinate sensory evaluations and taste tests with internal teams or agenciesWork with legal and regulatory teams to ensure packaging and communications meet safety and labelling lawsManage updates to nutritional information, ingredient lists and claims 

Marketing Campaign Execution 

Plan and execute ATL (TV, radio, print) and oversee BTL (in-store, sampling, events) campaignsCollaborate with digital teams on social media and influencer marketingTrack campaign KPIs including reach, engagement and ROI 

Cross-functional Collaboration 

Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teamsAlign brand and commercial strategies for product launches and availabilityPartner with external agencies (creative, media, PR) and suppliers 

Consumer & Market Insights 

Conduct consumer and shopper research to identify growth opportunitiesTranslate insights into compelling brand propositions and strategic initiativesAnalyse market data to track brand performance and category dynamicsMonitor competitor products, pricing and promotional strategies 

Project Leadership 

Lead and coordinate projects across departments with agility and ownershipEnsure smooth execution of campaigns and innovation pipelines 

What Does It Take to Be Successful? 

We're looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets. 

Strategic & Hands-On: Balance big-picture thinking with day-to-day executionCommercial Mindset: Experience working with cross-functional teams and retailer partnersData-Driven: Make decisions based on insight, KPIs and market performanceCollaborative Leader: Build trusted relationships across internal and external teamsCreative Problem-Solver: Bring fresh ideas and a "can-do" attitude to every challengeGrowth Mentality: Curious, adaptable and focused on progress — every single dayFluent in English; Czech language is a must 

What's Next? 

If you're ready to lead a powerhouse portfolio across two vibrant markets — and help shape the future of plant-based and better-for-you food — this is your moment. Big brands, bold ambitions — and a big opportunity to deliver impact. 

Application Deadline: 19th October 2025 

For questions, reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at or email at  

Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food. 

We understand your resume might not be up to date—apply with what you have or your LinkedIn profile. Flora Food Group is committed to creating an inclusive and diverse workplace, and we encourage applications from all backgrounds, even if you don't meet all the listed requirements. 

We are an equal opportunities employer, committed to diversity and inclusion. We recruit based on values, skills, and experience, ensuring a fair and unbiased process. 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics. 

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