Head of Marketing

• Full-time
• Remotely in Europe (or you can use our offices in Brno, Czechia / Zug, Switzerland)

Description

As we expand our global footprint, we are seeking an entrepreneurial Head of Marketing to lead our next chapter of growth.

This is more than a leadership role — it's an opportunity to build a marketing organization of the future: one that masters growth at scale with automation, harnesses the full potential of Gen AI-driven marketing transformation, and sharpens our product marketing edge in a rapidly evolving category.

Join MapTiler, a European SaaS leader in the GIS and mapping space, and shape solutions that touch the lives of over 500 million people every month. Step into the role of Head of Marketing and make your mark on a truly international stage.

What you will do

• Demand Generation:Build and scale a demand engine to deliver qualified pipeline contributions, across our business models from self-service (online sales) to customized-service (direct sales).
• Team Leadership: Build, mentor, and develop a team of A-Players across demand generation, content creation, product marketing, data analytics and web development.
• Perfect understanding of customers, including segmentation and relevant channels for our industry.
• Product Marketing: Define positioning, messaging, and go-to-market strategies that differentiate us against commercial and open-source competitors. Ensure marketing coverage of product launches with compelling communication stories and campaigns.
• Gen-AI driven Growth: Explore an AI-driven marketing organisation, train and facilitate the team to leverage GenAI in the daily work.
• Analytics & ROI: Define and track marketing KPIs like CAC/LTV ratio, ARR impact and attribution to ensure accountability and continuous optimization on any activities.
• Cross-Functional Collaboration: Partner with Sales, Customer Success and Product, to align marketing with business priorities and growth strategies..

What we expect from you

• Proven Leader: 8+ years in B2B (SaaS) marketing, with at least 4 years in a senior leadership role. Familiar with remote leadership and team structures.
• Growth Driver: Deep expertise in demand generation, product marketing, and brand building with a track record of driving ARR growth and pipeline contribution.
• Marketing automation & GenAI/Agentic mindset: Proven experience or willingness to build AI tools like agents, assistants and marketing automation.
• Data/Driven Strategist: Strong analytical skills with hands-on experience using data to optimize CAC, LTV and channel attribution.
• Global Mindset: Experience in running campaigns and teams across Europe, US and emerging markets.
• Storyteller: Exceptional communication skills to simplify complex concepts, inspire stakeholders, and position the company as an innovative industry leader.
• Builder Mentality: Thrives in a fast-moving environment — entrepreneurial, hands-on, and resourceful.
• Language skills: English native/proficiency, any other European language is a plus e.g. German, French, Spanish or Czech.

What we offer

• International market based compensation
• Annual personal performance bonus (can be multiples of the monthly salary)
• Flexible working hours
• Work remotely in Europe or from one of our beautiful offices in Brno (Czech Republic) or near Zug (Switzerland)
• Hardware equipment (laptop and widescreen external LCD)
• Work with interesting clients and major companies from all around the world
• Long-term work on innovative projects & space for professional growth
• Regular team-building events in the Czech Republic and Switzerland
• Friendly team

About MapTiler

Our products are used by some of the best cartographers on the planet, help manage humanitarian crises, forecast global weather, monitor historical sites, map out planes or Swiss trains, and much more. Whatever the subject, we ensure the "where" question is always answered. Our maps are viewed by hundreds of millions of people worldwide every month and it can be you who drives that visual change of the products that affect the masses.

Typ úlohy: Smlouva

Plat: 500,00Kč - 900,00Kč (za hodinu)