Social Advertising Lead

1 week ago

Prague, Hlavní město Praha, Czech Republic Glami Full time €104,000 - €130,878 per year

As a Social Advertising Lead, you will shape and drive the marketing strategy for our paid social initiatives, leading their development, implementation, and ongoing optimization - while managing and growing a team who will report directly to you.

MAIN RESPONSIBILITIES

  • Lead the strategy, execution, and optimization of paid social initiatives across multiple markets to deliver growth at targeted ROI and COS.
  • Manage Paid Social channel accounts, ensuring smooth operations including platform changes, account structure, credit lines, and external partner cooperation.
  • Oversee daily campaign management from ad creation, testing, and optimization to budget allocation and performance reporting.
  • Manage and mentor a team, setting clear goals, providing guidance, and ensuring their professional growth.
  • Drive automation and AI-led solutions (e.g. Meta feeds, automation tools, Meta Pixel, S2S tracking) to scale efficiency and effectiveness.
  • Collaborate closely with stakeholdersto align strategies across markets and support wider business and marketing initiatives.
  • Contribute to the overall GLAMI growth strategy through testing, knowledge sharing, and participation in industry events and webinars.
  • Conduct market research and trend analysis to continuously refine strategies and identify new growth opportunities.
  • Build and execute partnerships with relevant local platforms, ensuring GLAMI is present and competitive across all key channels.

REQUIRED SKILLS AND EXPERIENCE

Please, note that we can only consider applicants that have a valid working permit for the Czech Republic.

  • 4+ years of experience in social advertising, leading strategy, execution, and optimization of large-scale international or nationwide e-commerce campaigns with focus on ROI and COS.
  • Strong analytical skills with theability to interpret complex data, extract insights, and make data-driven decisions.
  • Hands-on expertise with Meta Pixel, S2S event tracking (CAPI), and feed management.
  • Ability to prioritize effectively, solve problems, and manage ambiguity in a fast-paced environment.
  • Strong ownership mindset with a proactive approach and willingness to go the extra mile.
  • Excellent communication and interpersonal skills with fluency in English (written and spoken).
  • Proven experience in managing and mentoring teams, setting clear goals, and ensuring accountability in day-to-day operations.
  • Interest in AI-driven solutions and automation, with a passion for building streamlined, scalable, and clean processes.
  • Familiarity with external marketing platforms such as ROI Hunter and analytics/BI tools (e.g., GA4, Tableau) is a plus.
  • Experience with additional performance channels (e.g., Google Ads) is an advantage.

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