Product Marketing Manager

Apify's mission is to make the web more programmable. Why? We believe that humans have better things to do than fill in forms, compile Excel sheets of copy-pasted data, or search social media for hashtags. Those are jobs for a machine.

Apify collects billions of rows of data from all over the world for science, market research, or finding lost children. We make it possible for AI chatbots to interact intelligently, and we're actively involved in developing novel ways to work with generative AI like ChatGPT.

To support our mission, we're looking for a talented Product Marketing Manager to help us drive promotion of our universal scrapers (Actors) used by developers.

What you'll be working on?

• Responsible for the development and execution of marketing strategy for a specific cluster of Apify Actors (Google Cluster, Video Cluster, E-commerce Cluster, Universal Actors Cluster,…).
• Conduct competitive analysis and intelligence gathering to identify opportunities for your cluster.
• Understand the needs of current and future customers and prepare tailored product messaging, brand differentiation, marketing content, and collateral.
• Develop and lead successful product launches and ongoing marketing campaigns.
• Measure and report on the performance of product marketing initiatives.
• Work closely with the team responsible for developing and maintaining our Actors, develop compelling marketing collateral, and influence the future product roadmap.
• Identify industry trends and monitor competing products to come up with new hypotheses and recommendations for future growth.
• Keep our marketing and product teams up to date on the latest marketing trends.

They say there are no perfect candidates, but you might be the one if you have:

• You have 3+ years of experience in B2B product marketing, ideally at another tech startup with a thriving developer community and product-led sales model.
• You possess a proven track record of developing and executing successful product marketing strategies, from user research and competitive analysis to compelling messaging, positioning, and go-to-market plans.
• You have proven experience executing competitive GTM strategies in the US and European markets, with demonstrable wins against established incumbents.
• You have a genuine passion for web scraping or data extraction, the latest in AI advancements, and how they unlock greater value for users.
• You can grasp complex technical concepts, such as APIs and webhooks, and translate them into clear, relatable, and engaging marketing campaigns for both technical and non-technical audiences.
• You are a strategic thinker who knows how to prioritize effectively in a fast-paced environment, focusing on the integration opportunities that will have the most significant impact.
• You have exceptional organizational and multitasking skills and thrive when collaborating across various teams.
• You have excellent written and verbal skills in English.
• Any technical background and experience in automation/web scraping is a big plus, either in formal third-level education or in the trenches of another tech company.

What we expect from you in the first 6 months:

You will start as an individual contributor within specific cluster. Your first goal is to become a productive contributor familiar with our products, use cases, and customers. You will do that by working on your one, three, and six-month goals below.

This role requires regular communication with multiple stakeholders and teams across the company. Your onboarding should be spent mostly in the Prague office to get to meet everyone.

By the end of the 1st month, we expect you to:

• You completed the general onboarding process.
• You built your own Actor (or integrated an existing one) to learn the Apify platform and products you are expected to market from a user's perspective.
• You got to know all the relevant stakeholders in 1-on-1 meetings.
• You reviewed our current customer journey and had at least five calls with customers for your cluster. The goal is to identify the most common use cases, pain points and benefits.
• You know the most successful use cases for the Actors in your cluster in and out and can demo workflow in a popular integration.
• You know where to find and how to interpret data on retention, number of users, and revenue and can identify key metrics.
• You are familiar with three different pricing models Apify deploys.

By the end of the first 3 months, we expect you to:

• Deeply understand all Actors in your cluster.
• Conduct a competitive analysis of your Actors to grasp the market landscape and identify key differentiators.
• Reach out to existing customers to learn about their primary concerns, challenges, and use cases of your Actors.
• Gain insights into the marketing channels through which Apify acquires customers for these Actors and propose new channels we should try.
• Achieve early successes by developing and implementing initial marketing strategies or campaigns for your cluster.

By the end of the first 6 months, we expect you to:

• Actively contribute to the marketing strategy, aligning it with our mission and the current quarter's OKRs.
• Understand the user data related to your cluster and use it to influence the adoption of features and acquisition of new customers.
• Take full ownership of the marketing roadmap for your cluster of Actors, ensuring it aligns with customer needs, market trends, and company goals.

Why should you work at Apify?

• Space, support, and autonomy for personal growth, with a direct impact on our success
• Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic
• Option to work remotely
• Flexible working hours
• Zero bullshit policy: No Jira, no Okta, no Confluence, no quarterly estimates. Just GitHub, GSuite, Notion, Slack, and shipping stuff to production
• Nobody counts holidays as long as the work gets done
• Stock options and profit sharing
• Free Multisport card
• We welcome pets, kids, and bikes at the office
• Epic team buildings and offsites with biking, canoeing, and other adventures
• Solid education and training budget, conference tickets, internal "Eat & Learn" sessions, and the possibility to work across teams
• Generous hardware budget
• Free lunches every day when working from the office
• Unlimited supply of & and snacks
• Free entry to the wonderful Prague Zoo
• Ping-pong, chess, PS5, lightsabers, foosball league after lunch

For more details about Apify and what it is like to work with us, see our Careers page.

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