Product Manager

At Gen, our mission is to create technology that empowers people to make the most of the digital world—safely, privately, and confidently.

As Product Manager for Avast Suite – Growth Journey & Proposition, you will own how the Avast portfolio turns customer value into sustainable business growth. You will define and optimize the suite's packaging, pricing, and lifecycle journeys—from trial and first purchase through cross-sell, upsell, and renewal.

You'll partner closely with the Avast Suite Lead, the Discovery & Engagement PM, Product Marketing, Finance, and Commercial teams to design experiences that are customer-centric, fair, and commercially effective.

Key Responsibilities:

Growth Strategy & Proposition

• Shape and evolve the Avast Suite value proposition, focusing on strengthening the core experience rather than selling disconnected add-ons.
• Design contextual, low-friction upgrade paths that unlock more value when customers naturally reach the limits of their current plan.

Lifecycle & Monetization Journeys

• Own end-to-end growth journeys: trials, upgrades, cross-sell/upsell, renewals, win-back, and churn-prevention flows.
• Continuously improve lifecycle stages to be transparent, respectful, and compliant with customer expectations and regulations.
• Work with Commercial teams to align messaging and offers across in-product and outbound channels.

Experimentation & Business Outcomes

• Define and track key metrics (conversion, ARPU, CLTV, churn, attach rates) and drive plans to improve them.
• Run structured experiments on pricing, packaging, lifecycle nudges, and upgrade flows; scale what works.
• Use qualitative and quantitative insights to understand customer behavior and translate findings into product improvements.

Roadmap & Execution

• Build and maintain an outcome-focused roadmap aligned with the broader Avast Suite strategy.
• Write clear requirements and collaborate with Engineering, Design, and Data to deliver strong results quickly.

Collaboration & Stakeholder Management

• Partner with the Discovery & Engagement PM to create a smooth journey from first value to long-term retention.
• Work closely with Commercial, Sales, Finance, and regional teams to align on market needs and growth opportunities.
• Present hypotheses, plans, and results to senior leaders and contribute to wider growth strategy discussions.

What We're Looking For

• 10+ years of product management experience, ideally in consumer SaaS or subscription-based products with a strong growth/monetization focus.

• Proven track record of driving business growth through product—e.g., improving conversion, ARPU, CLTV, or reducing churn via product-led initiatives.

• Absolute obsession with the customer—you see growth as the outcome of genuinely solving customer problems and delivering perceived value, not just pushing offers.

• Strong experience with pricing, packaging, and lifecycle optimization, and working closely with Marketing, Finance, and Commercial teams.

• Highly analytical and comfortable working with data: funnel analysis, cohort analysis, experiment design, and financial impact modelling.

• Ability to operate in a complex, global, matrixed environment, aligning diverse stakeholders around clear problems, priorities, and metrics.

• Excellent written and verbal communication skills, with the ability to articulate trade-offs and decisions clearly to both technical and non-technical audiences.

• Bonus: experience in cybersecurity, utilities, or other categories where trust and transparency are critical to long-term customer relationships.

What You Can Expect From Us

• A chance to shape the future of one of the world's most trusted cyber safety and utility platforms.

• A collaborative, global team culture that values innovation, accountability, and growth.

• Competitive compensation and benefits, tailored to your experience and impact.

• The opportunity to make a meaningful difference for hundreds of millions of users worldwide.

Ready to make an impact?

Join us in building the next generation of digital safety and performance tools.

Send us your CV—we'd love to meet you.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.

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To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.