Principal Product Designer B2C

Principal Product Designer – Global Product Design Org

Location: Prague (Hybrid)
Please attach link to portfolio on CV.

Who Are We?

We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide.

Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work

Our hybrid work model (3 days in the Prague office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Mission and Goal

At Gen, our global Product Design Team is a diverse and dynamic group that collaborates across regions to create innovative and user-centered designs. We bring together talented designers, researchers, and product managers to tackle complex problems and create exceptional user experiences. Whether it's building next-generation cybersecurity products, applying AI to accelerate workflows, or reimagining key user journeys, we are committed to making digital freedom accessible to everyone.

Objectives

Strategic Leadership & Influence

• Lead collaboration within a product pillar, setting a vision that aligns cross-functional stakeholders across product, engineering, and research.

• Influence company and product strategy through storytelling, using strong narratives to communicate the design vision to executive leadership.

• Mediate complex design debates and stakeholder disagreements to drive product clarity and alignment.

Design Craft & Execution

• Lead UX strategy with a research-backed approach, grounding product experiences in user needs, market signals, and business priorities.

• Establish best practices in interaction design, information architecture, and visual design for product-wide consistency and impact.

• Drive the evolution of our design system and standards to support scalable, cohesive product experiences.

• Apply AI tools and design methods to speed up iteration, unlock new value for users, and evolve how we design and build products.

Process & Operational Impact

• Shape design processes at the team level to improve efficiency, quality, and collaboration.

• Identify and lead process improvements across the pillar—removing friction and amplifying output across teams.

• Partner with peers to ensure product delivery is timely, reliable, and cross-platform consistent.

Coaching & Knowledge Sharing

• Mentor designers by sharing your process, frameworks, and lessons learned.

• Create training resources and documentation that enhance team effectiveness and design maturity.

• Foster an inclusive, transparent design culture across disciplines and locations.

Competencies

• Can showcase strategic product thinking with experience in developing product goals, identifying opportunities, and making decisions based on the impact to people and the company.

• Experience overseeing and executing high design craft and vision for B2C products.

• Experience building and shipping multiple features that are broad/ambiguous in scope and encompass an end-to-end experience across a variety of platforms.

• Deep understanding of user-centred design principles, and the ability to apply them to complex problems.

• Hands-on with AI design tools and workflows — actively using them to enhance user experience, streamline design processes, and explore new opportunities.

• Passionate and humble; you always seek new horizons, remaining curious about emerging market trends and trail-blazing experiences.

• You are comfortable working within a geographically distributed team.

Benefits:

• Annual bonus scheme

• Unlimited PTO (paid time off), flexible working hours

• The chance to join a major global tech company listed on the S&P 500.

• Hybrid - Must be located commutable distance to Prague office

• Opportunity to learn and work with the best in the Digital Security industry.

• Tuition reimbursement for job-related courses

• Learning & Development plan.

• Sustainable home improvement bonus

• Gym/Fitness annual allowance

• Mac/Windows laptop and mobile phone

LinkedIn Tag:#LI-AM1

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.