Digital Analytics Lead

Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.

We're looking for a dynamic and results-oriented Senior Digital Analyst to join our expert Analytics team - someone with deep expertise in web analytics (especially GA4), strong SQL skills, and the curiosity and business acumen to translate data into commercial impact.

If you're the kind of analyst who doesn't stop at the "what" but digs into the "why" - and then uses that to inform experiments, strategy, and better business outcomes - we'd love to hear from you We're scaling fast, but thoughtfully. You'll be part of a small but high-performing analytics team that's trusted, collaborative, and influential across the company. You'll have room to grow and shape how analytics informs decision-making at all levels.

Own our web analytics setup - from event tracking through GTM and GA4, to building insightful dashboards and automating regular reporting. Lead the analysis of digital user behavior - understanding key journeys, conversion points, and areas for optimization. Design and evaluate experiments (A/B tests) to improve site performance and user experience. Connect web insights to the bigger picture - communicating implications clearly to cross-functional stakeholders and leadership. Use SQL to work with underlying data, validate metrics, and enrich your analysis beyond standard dashboards. Partner closely with marketing, product, growth, and sales teams to inform decisions and prioritize actions based on evidence. Identify opportunities to scale learnings or apply your thinking beyond digital - helping us grow a strong, commercially-minded analytics function.

Must-haves:

• Expert-level experience with GA4, including custom event setup, funnels, and GTM.
• Strong command of SQL - confident querying large datasets and joining with other data sources.
• Proven ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Experience designing and evaluating website experiments (A/B testing).
• Clear, structured communicator - someone we'd trust to present to VP-level stakeholders.
• Commercially sharp - always asking how your work contributes to business goals.

Nice-to-haves:

• Exposure to broader analytics tools (e.g., Snowflake, BigQuery, Rudderstack / Segment, Tableau / Sigma / other data visualization tool).
• Experience in a high-growth B2B SaaS environment.
  Broader marketing or product analytics experience.

• You bring structure and clarity to messy problems.
• You raise the bar for analytical thinking across the team.
• You proactively drive improvements - not just respond to requests.
• You're energized by collaboration and care about the impact of your work.

• RSUs grant in a rapidly growing company raising its value every day
• Annual bonus
• Multinational team with 42 nationalities creating the future of automation
• Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year
• 3 Company Impact Days per year
• Notebook/Macbook and 34'' curved monitor
• 25 days of vacation, 4 sick days, company day off on 31st December
• 10 care days to care for your loved ones
  ‍‍‍- Extra parental vacation (3-6 months)
• RSUs grant for a newborn child
• • Life insurance
• Benefit Plus Cafeteria (incl. MultiSport Card)
• Remote working allowance
• Snack bar, coffee, tea, fruit and vegetable, and sweets all day - every day - available for everyone
• Monday breakfast, Wednesday lunch, and Friday break, with company-provided food and drinks, with music and lively discussion
• Flexible working hours + home office
• Company therapy pets in Prague's office (dog-friendly office)
• Company 3D printer
• Team buildings, parties, and company events multiple times a year

What we stand for:

We roll together - We embrace different ideas to grow together and create powerful solutions.

Customer impact first - We empower our customers to succeed, aiming for sustainable impact.

• Game on - We're explorers at heart: play is our fuel and creativity has no limits.

For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.

At Make, we know that exceptional work comes from people who bring different perspectives and experiences. We build a place where everyone feels welcome, heard, and empowered to create, contribute, grow and make an impact. We encourage people of all backgrounds, identities, abilities, and experiences to apply. Our hiring decisions are based on your qualifications, skills, merit, and the needs of our business. We have zero tolerance for discrimination or harassment of any kind.

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