CEE Digital Manager

The Role

Ready to shape the future of digital marketing across Central and Eastern Europe?

Join Imperial Brands, a bold, inclusive, and forward-thinking global FMCG powerhouse with 25,000 passionate employees driving innovation across markets. We're on the lookout for a CEE Digital Manager — a strategic leader ready to elevate our digital presence and capabilities across the region.

In this pivotal role within our Marketing Function, you'll be at the heart of our regional digital transformation, reporting directly to the Head of Cluster Consumer Marketing. You'll lead digital strategy, champion cutting-edge capabilities, and collaborate across borders to deliver impactful, data-driven campaigns that resonate with consumers and drive growth.

Principle Accountabilities

• Responsible for the overall strategy and execution planning for CEE cluster digital programs, projects, and analytics delivered through digital activation. Drive the execution of these programs and analyses within digital channels.
• Plan, activate, monitor, and evaluate digital marketing activities — e.g., website, social media, online commerce, online consumer programs, data management, etc. Build consumer awareness and loyalty through digital/online channels and tools.
• Drive the activation of consumers and other audiences through the effective and innovative delivery of experiences via digital media for both branded and unbranded campaigns. As an experienced digital media subject matter expert, provide digital media expertise to the business and inspire peers and colleagues to become disruptive innovators. Engage with digital partners and suppliers to support our goals.
• Prepare cost-effective digital communication plans. Manage a dedicated budget effectively to ensure maximum ROI.
• Share knowledge and collaborate with all members of the marketing department. Work closely with the local marketing team, as well as regional and global functions and agencies. Be responsible for communication with digital suppliers and ensure cross-departmental synergies.
• Monitor market developments in digital marketing, identify new digital trends and business opportunities, and define test-and-learn opportunities for each market.

Skills and Experience Required

• A proven background managing digital programmes and platforms in digital channels.
• Core understanding of audience activation and engagement, digital experience design and strategy, consumer journey, web and mobile site strategy / delivery and analytics.
• Solid experience in managing 3rd parties: Customer Service, Selling, Negotiation; 3rd party partner management.
• A proven background of managing or supervising teams.
• High business acumen with portfolio knowledge, project management experience and agile ways of working.
• Fluent in English in written and spoken language.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.