Communications and Brand Manager

Communications and Brand Manager

Short description (Role)

External Communication & PR; Internal Communication; Marketing & Campaigns; Segmentation & Targeting; Creativity & Development

What We Expect from You and What We Offer You:

Key Responsibilities and Activities

External Communication & PR

Leads the company's external communication strategy.

Personally builds and maintains media relationships; prepares statements, press releases, articles, quotes, and PR outputs.

Ensures consistency and quality of the brand's public presentation.

Actively seeks opportunities to present the company (conferences, podcasts, awards).

Internal Communication

Oversees the internal communication agenda, supervises coordination of key internal events and campaigns.

Supports the office's visual identity and company culture.

Marketing & Campaigns

Co-creates creative campaign concepts.

Oversees the work of the Marketing Leader in campaign planning, execution, and evaluation.

Monitors trends, proposes innovations in digital communication; sets strategy for working with channels and platforms

Supervises agency work in social media.

Segmentation & Targeting

Collaborates on updating target groups and segments for projects and campaigns.

Uses data and insights for effective communication targeting.

Monitors trends and proposes innovations in digital communication.

Creativity & Development

Encourages creative thinking within the team and across the company.

Collaborates across departments to create inspiring outputs.

Education

University degree, preferably in communication, marketing, media, journalism, or a related field.

Experience

• 5 years of experience or more in external communication, PR, or marketing (ideally a combination of agency and in-house)
• Experience in leading campaigns, brand comms, and collaboration with agencies
• Experience in team leadership or project management is an advantage

Professional Knowledge

• PR, media relations, copywriting.
• Strategic communication and brand building
• Campaign & creative concepts creation
• Digital channels, SoMe management
• Managing agencies and suppliers
• Basic graphic design tools are an advantage
• Excellent command of English (written and spoken)

Soft Skills

• Creative and conceptual thinking
• Excellent communication skills
• Ability to lead and motivate a team
• Independence, responsibility, attention to detail
• Team player with a proactive approach
• Ability to work in a dynamic environment and prioritize effectively

You can gain:

Employment at Skanska Residential is a life step for someone who appreciates the stability and background of an international company, a modern work environment, a supportive and friendly team of around 70 people and professional development. In addition to a fair salary, we also offer various benefits. Flexibility is a matter of course - you can work in the office or to some extent from home. We have 5 weeks of vacation; we also count on 4 paid days for your well-being. Part of your evaluation are annual bonuses set according to agreed goals. We will contribute to your meals or pension insurance. Every year we top up your account in the cafeteria so that you can freely choose from benefits in the fields of sports, culture, education and health.

About the company

Skanska has been one of the largest developers in Europe and the Czech Republic for a long time. Because we realize that buying a new home is one of the most serious life decisions, every detail in our projects is based on a thorough knowledge of our clients' lifestyles and their long-term experience. The topics of environmental policy and social responsibility are absolutely key for us. In connection with them, we make sure that all our projects are created in accordance with the environment in which they grow. That is why in recent years we have become a promoter of civic participation and cooperation with the public in the creation of new residential areas and their surroundings, but also during construction until its completion Our Skanska Residential a. s. sales centre is situated in the modern Corso Court building in Karlín, Prague.

Other information

Refferral reward for Skanska employees

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Job offer information

Locality

Praha,Česká republika

Job category

Other operation

Contact

Pavlína Matoušková