Product Marketing Manager

Location

Hybrid in Prague (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe that privacy is a driver for growth in a data-driven world. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size business. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We are looking for a Product Marketing Manager – Customer Experience to own and elevate how our customers perceive, engage with, and advocate for our products. This role will be instrumental in managing our voice in the market and customers, strengthening customer trust, and driving loyalty across the entire customer base—from self-serve users to strategic accounts.

Reporting into Product Marketing, you will partner closely with Customer Success, Customer Support, Sales, Brand & Comms and the rest of the Marketing team to design experiences that delight customers and turn them into champions.

Your Tasks

Voice of the Customer & Reviews Management

• Own and manage our presence at Review Platforms (e.g., G2, Capterra,Trustpilot, OMR and ect), driving proactive strategies to increase volume and quality of reviews.
• Develop programs to collect and showcase customer testimonials and success stories, amplifying our reputation and credibility.
• Oversee NPS surveys, analyze results, and collaborate with stakeholders to drive improvements based on insights.

Customer Lifecycle Marketing

• Design and execute lifecycle marketing initiatives for unmanaged customer accounts, ensuring engagement, satisfaction and retention throughout the customer journey.
• Collaborate closely with the Customer Success team to refine and optimize touchpoints for managed accounts, identifying opportunities to enhance satisfaction and drive expansion.
• Develop and maintain a customer communication strategy, including newsletters, product updates, and advocacy campaigns.
• Recruit and activate happy customers to participate in marketing activities such as events, webinars, and success stories to strengthen customer advocacy and social proof.
• Play an active role in the planning and strategic development of the Customer Advisory Board and other customer facing events, aligning customer insights with product and marketing priorities.

Content & Advocacy

• Orchestrate the production of compelling case studies, testimonials, and customer spotlights to support go-to-market efforts and showcase real impact.
• Partner with Marketing, Sales and Customer Success to integrate customer proof points into website, campaigns and collateral.

You Bring

• More than 7 years of working experience out of which minimum 3+ years of experience in Product Marketing, Customer Marketing, or Customer Success Marketing in a B2B SaaS environment.
• Proven experience managing reviews platforms, NPS programs, and customer lifecycle campaigns for B2B audiences.
• Strong track record developing customer-facing content, such as case studies and newsletters.
• Excellent project management skills and ability to drive cross-functional collaboration.
• Outstanding verbal and written communication skills, with the ability to translate customer stories into compelling narratives.
• Comfortable analyzing data to derive insights and inform strategy.
• Experience working in cross-functional, international environments, collaborating across Sales, Marketing, Product, Partnerships, and Customer Success teams.
• Proficiency with CRM, marketing automation, and project management tools such as Salesforce, Pardot, Asana, and Excel/Google Sheets.
• English fluency (C2 or above).

Skills & Attributes

• A self-starter mindset with the drive to take ownership, operate independently, and thrive in a demanding, fast-paced environment.
• A strategic approach to customer experience and advocacy.
• Creative problem-solving and a proactive drive to make a measurable impact.
• A collaborative spirit with the ability to influence teams and build consensus.
• A genuine passion for connecting with customers and amplifying their successes.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive storytelling and localize messaging for different audiences.
• Highly analytical, comfortable building frameworks to measure success and demonstrate impact.
• A collaborative team player skilled at influencing stakeholders and driving alignment across functions.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrantand inspiring environment that enables everyone to thrive both personally and professionally
• Get involved We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we're happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being

About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

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