Digital Marketing Manager

Found in: beBee S CZ - 3 weeks ago

Prague, Czech Republic Colgate-Palmolive Company Full time

No Relocation Assistance Offered
# 156800 - Prague, Prague, Czech Republic

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
 

Digital Marketing Manager

 

Principal duties and responsibilities

 

WEBSITE MANAGEMENT 

  • Together with CEEME Marketing Manager develops and implements the CEEME strategy of country website management 

  • Is a key Partner for internal stakeholder OAC and global teams to ensure the smooth cooperation regarding CEEME owned digital assets management aligned with EMEA and CEEME digital priorities 

  • Accountable for the launch and maintenance of the Hillspet consumer websites

  • Ensures roll-out plan of new website launches aligned with CEEME website strategy 

  • Initiates and executes on-going content to support Search (e.g. articles, reviews)

  • Maximizes existing website experience and IMC visibility (e.g. IMC assets, mini website)

  • Responsible for regular website KPIs tracking and analysis with further activities aimed to leverage the success or improve the performance

 

ORGANIC AND PAID SEARCH

  • Leads organic search project with CEEME countries

  • Executes global / regional priorities, translates and augments them into local paid media plan and tactics

  • Responsible for regular KPIs tracking and analysis with further activities aimed to leverage the success or improve the performance

  • Is the internal subject matter expert and ensures integration of the plans with other Digital activities

 

PAID MEDIA

  • Together with CEEME Marketing Manager develops and implements paid media strategy

  • Leads paid media plans preparation and execution with Wavemakers media agency ensuring that EMEA and CEEME priorities are translated into media plans and tactics 

  • Responsible for BLS and / or Awareness study execution 

  • Responsible for the most effective execution of Media Plans with regular tracking of the KPIs and adjustments if needed (done with Wavemakers agency)

 

DISTRIBUTOR COOPERATION

  • Proposes digital activities calendar for Distributors 

  • Leads and shapes the execution of digital activities from our distributors

  • Provide assistance and coaching to Distributor teams in regards to digital

  • Acts as a role model and digital expert for Distributors 

  • Initiates activities to develop Digital capabilities of Distributor team 

  • Leads CEEME Digital Distributor calls

 

OTHER

  • Responsible for Digital A&P 

  • Keeps solid and reliable record for all monitored KPIs of digital activities across Hills CEEME (Google Analytics, 3rd parties reports).

  • Recommend follow ups to achieve agreed goals.

  • Presents reports and recommendation to internal audience and distributors  

  • Partners with OAC and other internal stakeholders to ensure effective usage of all digital assets.

 

Education/ Experience Requirements

  • Minimum 5-6 years digital marketing experience of dealing with websites, search and media (either in-house or agency side) 

  • Bachelor's degree in Marketing or related field required

  • Technology-savvy

 

Expected Areas of Skills 

  • The candidate should have demonstrated initiative, be a self-starter and able to initiate projects/act independently.

  • The candidate must have a successful track record of analyzing business putting forth conclusive recommendations and executing with excellence.

  • The candidate should be demonstrating the Leadership and Functional Competencies listed below

 

Functional Competencies

  • Consumer Marketing Planning

  • Executional Excellence

  • Analytical/Decision Making

  • Cross Organizational Collaboration

  • Strategic Thinking

  • Business and Financial Analysis

  • Consumer and Shopper Insight


Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

#LI-Hybrid

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