Manager Brand

Found in: beBee S CZ - 3 weeks ago

Prague, Czech Republic adidas Full time

Purpose & Overall Relevance for the Organization:

Implement consumer facing activities at retail and digital consumer touchpoint, across one of the most fashion driving sneaker banner in Specialty Lifestyle Account distribution channel in EE. Help develop the Cluster implementation plan within the EE Omnichannel strategy and implement it with excellence in East Europe. Work with the most premium adidas Originals product and create brand hype, among East Europe most important markets, including Czech as home market.

 

Key Responsibilities:

  • Implement the EE Omnichannel Marketing plan for Specialty Lifestyle Account
  • Own in alignment with Sales EE the Specialty Lifestyle Account marketing plan and activation calendar
  • Execute with excellence the Cluster Specialty Lifestyle Accounts marketing plan with focus on quality, efficiency, consistency across all consumer touch points
  • Focus on driving brand hype and product desire
  • Create, own and execute Account Marketing plan in close collaboration with Sales, DPC and GTM. Work in collaboration with EE Omnichannel team to execute (SiS, VM, Coach)
  • Ensure process speed & efficiency (Budget management, communication flow, reporting, plan execution)
  • Deliver appropriate channel activation sell-in tools for the Sales Launch period
  • Feedback to EE Omnichannel Activation on performance of concepts and on toolbox readiness
  • Own and execute Cluster special projects in alignment with EE Omnichannel activation
  • Put special emphasis on a digital experience focused on a demanding group of consumers
  • Excel at cross team collaboration with DPC department to deliver best in class digital campaigns for respective channel
  • Creating numerous consumer activations that will bring interest in the adidas brand along with increasing demand for the promoted product

 

 

Key Relationships:

  • Cluster Brand Comms Team
  • Cluster Omnichannel Activation Team
  • Cluster Specialty Accounts Sales Team
  • Cluster MOPS
  • Cluster Sales DPC Team
  • GTM Team
  • Account Representatives
  • External suppliers

 

KPIs:

  • Net sales, Market share, Brand NPS
  • Concept full price sell-out
  • Budget Management (efficiency, accuracy)
  • Digital campaigns ROAS, CPA and search demand

 

Knowledge, Skills and Abilities:

  • Knowledge of full marketing mix with focus on retail (B&M, Digital, Events)
  • Project management skills
  • Business acumen with the addition of creativity, fluent in retail KPI’s
  • Marketing budget management
  • Own and paid media campaigns planning
  • Drive to constantly pursue improvement  
  • Advanced user of MS Office suite of products
  • Professional Experience on key EE markets is a benefit
  • Strong negotiation skills, strong networking skills
  • Business English
  • Fashion avid who knows what current trends are

 

Requisite Education and Experience / Minimum Qualifications: 

  • 4+ years of experience in marketing project execution
  • University degree in Business or equivalent
  • Fluent in English

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