
Elevate User Acquisition Strategy
3 days ago
**About the Role**
Our client, a Silicon Valley-based startup that empowers children worldwide to learn English with their AI-powered virtual tutor, is seeking an experienced Senior User Acquisition Manager to lead their global marketing efforts.
The ideal candidate will have a deep understanding of mobile user acquisition strategies and experience in scaling international campaigns across multiple platforms, including Google, Meta, and video networks.
**Responsibilities**
- Develop and execute comprehensive user acquisition strategies to drive growth and engagement for our children's educational app.
- Work closely with our creative production team to design and optimize compelling ad campaigns that resonate with our target audience.
- Collaborate with external contractors as needed to ensure seamless execution of marketing initiatives.
- Stay up-to-date with the latest trends, tools, and techniques in user acquisition to maintain a competitive edge.
**Requirements**
- Proven expertise in mobile user acquisition, with a strong track record of scaling international campaigns.
- Minimum 5+ years of experience in UA for mobile apps, ideally with subscription-based apps or freemium mobile games.
- Mastery of TOP UA Channels, including Google Ads, Meta Ads, and video ad networks.
- Experience in using UA platforms, MMPs, and data platform APIs to create dashboards and automate UA processes.
- Creative engineering skills, with experience in optimizing creative assets and working directly with creative teams.
- Ability to work in a fast-paced environment, adapting strategies as needed to achieve optimal results.
- B2 English language proficiency and experience in scaling international multi-language apps.
**What We Offer**
A dynamic and supportive work environment with opportunities for professional growth and development. The chance to make a meaningful impact on children's education and contribute to the success of a cutting-edge startup.
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