B2B Content Marketing Strategist
19 hours ago
We are seeking a talented B2B Content Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive content marketing strategies that drive business growth and revenue.
About the Role
- Develop and implement integrated content marketing campaigns across multiple channels, including email marketing, social media, podcasts, webinars, and lead nurture tactics.
- Research and produce high-quality, engaging content across various platforms, including blog articles, landing pages, whitepapers, guidebooks, and webinars, with a focus on driving traffic, engagement, and lead generation.
- Collaborate with cross-functional teams, including Digital, Design, and Sales, to ensure alignment and consistency in messaging.
- Analyse data and insights from tools like GA4, Google Search Console, and WordPress to inform content decisions and optimize performance.
- Minimum 3 years of experience in B2B content marketing, preferably in a B2B or IT services company, with a proven track record of success.
- Strong understanding of running B2B demand and lead generation campaigns, including email marketing, lead nurturing, and marketing automation.
- Excellent written and verbal communication skills in English, with strong interpersonal and organizational abilities.
- Collaborative mindset with a high level of self-motivation and ability to work in a fast-paced environment.
- A competitive base salary and transparent commission system.
- Genuine opportunities for skill development and career advancement.
- Flexible working hours and a hybrid work model that balances remote work with office time.
- A comprehensive benefits package, including private medical care, life insurance, and professional development support.
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our organisation. If you have the skills and passion to excel in this role, please submit your application.
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