Performance Marketing Specialist @ CTHINGS.CO

Our requirements 2+ years of experience in performance or digital marketing with a focus on paid campaigns.  Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads.  Strong analytical mindset, able to interpret data and turn insights into strategy.  Experience with conversion tracking, attribution models, and A/B testing.  Hands-on experience with HubSpot for automation, reporting, and CRM (preferred).  Excellent written and spoken English (Polish is a plus).  Ability to work independently in a lean team, handling multiple projects.  Basic knowledge of SEO, email, or content marketing is an advantage.  Performance Marketing Specialist We are looking for a skilled and data-driven Performance Marketing Specialist to join our growing marketing team. In this role, you will take ownership of planning, executing, and optimizing paid campaigns across multiple digital channels. You will work closely with the Marketing Manager and leadership team to drive measurable growth, user acquisition, and brand visibility. This is a hands-on role requiring a balance of analytical mindset, creativity, and execution skills.   What we offer Be part of a forward-thinking IoT company driving digital transformation.  Collaborative, supportive, and growth-oriented work culture.  Room to experiment with new channels and innovative strategies.  Flexible work environment and career advancement opportunities as the team expands.  Recruitment language: English & Polish  Permanent contract (UoP or B2B, depending on preference)  Paid holiday: B2B (30 days/year)  Remote days: flexible in a week  Startup atmosphere, modern office, flat structure, international projects, small teams  Benefits Sharing the costs of sports activities  Private medical care & dental care  Professional training & courses  Remote work opportunities & flexible working hours  Extra leave days  Computer available for private use  No dress code  How we work and what you get This is a full-time position in a hybrid work model. Our main HQ is in Warsaw. If you’re based in Warsaw, you can work hybrid (2x/week in the office) or fully from the office. If you’re based elsewhere, you may choose to work fully remotely, with the possibility of office visits (we also have a location in Poznań). We offer two types of contracts: B2B (preferred) or UoP. On top of the standard salary and benefits, you will have access to private healthcare and a Multisport card. How to apply Send us your CV (and optionally a cover letter) in English explaining why you’re interested in this role. We will be in touch if we believe you’re a good fit. Please note we only contact selected candidates. About us At CTHINGS.CO, we’re on a mission to support the digital transformation of industries and municipalities. We design, develop, and manufacture 5G IoT hardware, software, sensors, cloud platforms, and web applications that employ cutting-edge technology to monitor, capture, transmit, and analyze data. We also dedicate much of our work to building a robust Orchestration Platform for IoT applications. We’re a diverse, multicultural, and inclusive team that is constantly evolving and expanding — and we’d love for you to be part of it. ,[Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. , Monitor key metrics (ROAS, CPA, CTR, CAC, conversion rates) and deliver actionable insights. , Run A/B tests on ad creatives, copy, and landing pages to improve performance. , Use HubSpot and other tools for campaign tracking, automation, and lead management. , Develop ad creatives, email campaigns, and landing pages with the Marketing Manager. , Implement remarketing/retargeting strategies to re-engage audiences and drive conversions. , Explore and test emerging channels to expand acquisition opportunities. , Set up and maintain tracking tools and dashboards for accurate measurement. , Support organic initiatives such as email campaigns, newsletters, SEO, and content. , Contribute to campaign planning and the marketing calendar. ] Requirements: Google Ads, Meta, Facebook, Instagram, LinkedIn, AD, HubSpot, SEO, Digital marketing, Testing, CRM, IoT, ROOM, 5G, Cloud platform, Web applications Tools: . Additionally: Sport Subscription, Private healthcare, Flexible working hours, Flat structure, Small teams, Modern office, Startup atmosphere, No dress code.