Digital Marketing Specialist B2B

3 days ago


Warszawa, Mazovia, Czech Republic Tradevest Markets GmbH Full time
  • Bachelor-Abschluss in Marketing, Wirtschaft oder einem verwandten Bereich
  • Mindestens 3 Jahre Erfahrung im Online-Marketing mit Schwerpunkt auf B2B-Marketing in der Finanzbranche
  • Gute Kenntnisse der Fintech-Branche, der Blockchain und der Kryptowährungsmärkte
  • Erfahrung in der Verwaltung digitaler Marketingkampagnen über verschiedene Kanäle (SEO, SEM, Social Media, Content Marketing, E-Mail-Marketing).
  • Sie sind mit Marketing-Automatisierungstools (HubSpot) und Web-Analyse-Tools (Google Analytics) vertraut
  • Ausgezeichnete schriftliche und mündliche Kommunikationsfähigkeiten in Polnisch und Englisch
  • Fähigkeit, unabhängig und als Teil eines Teams in einer schnelllebigen Startup-Umgebung zu arbeiten
  • Starke analytische Fähigkeiten und die Fähigkeit, Daten zu interpretieren, um Marketingstrategien zu optimieren


Bevorzugte Qualifikationen:

  • Erfahrung im Bankensektor, außerdem im Bereich Blockchain und Kryptowährungen
  • Kenntnisse über bewährte B2B-Marketingpraktiken und Trends im Finanzsektor
  • Verständnis für Compliance und Regulatorik im Fintech-Marketing
    • Ein wettbewerbsfähiges Gehalt und leistungsbezogene Anreize
    • Flexible Arbeitszeiten und die Möglichkeit der Telearbeit
    • Die Möglichkeit, in einem innovativen Fintech-Startup zu arbeiten
    • Berufliches Wachstum und Entwicklungsmöglichkeiten
    • Ein kollaboratives und innovatives Arbeitsumfeld
    ,[Entwicklung und Umsetzung umfassender Online-Marketing-Strategien zur Förderung unserer High-Tech-Lösungen mit Schwerpunkt auf dem B2B-Markt in der Finanzbranche, Verwaltung digitaler Marketingkanäle wie SEO, SEM, Social Media, E-Mail-Marketing und Content Marketing, Erstellung und Optimierung von Marketing-Inhalten, die unsere Zielgruppe ansprechen, einschließlich Blog-Beiträgen, Newslettern, Whitepapers, Fallstudien und Social-Media-Updates, Analyse wichtiger Leistungskennzahlen und Erstellung von Berichten, um die Wirksamkeit von Marketingkampagnen zu bewerten und datengestützte Entscheidungen zu treffen, Zusammenarbeit mit den Produkt- und Vertriebsteams, um die Marketingstrategien auf die Geschäftsziele abzustimmen, Sie halten sich über Branchentrends in den Bereichen Fintech, Blockchain und Cryptocurrency auf dem Laufenden, um neue Marketingmöglichkeiten zu identifizieren, Durchführung von Marktforschung und Konkurrenzanalysen zur Verfeinerung von Marketingstrategien und Messaging, Verwalten von Online-Werbekampagnen (z. B. Google Ads, LinkedIn Ads), um die Lead-Generierung und Konversionen zu fördern, Entwicklung von Strategien zur Verbesserung des SEO-Rankings des Unternehmens und zur Steigerung des Website-Traffics] Requirements: Digital marketing, B2B-Marketing, Online-Marketing Additionally: competitive salary, performance-related incentives, development opportunities.


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