Principal People Data Analyst

We believe it takes great people to create a great product. That's why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

We're looking for a principal people data analyst to build a world-class analytics foundation and partner closely with senior leadership in our Tallinn office. In this role, you'll get a chance to work with our awesome people team on shaping our data future and defining the metrics that drive our AI-native transformation.

If you're someone who thrives at the intersection of data and strategy—and wants to build, mentor and make a visible impact—we'd love to meet you

Your new adventure:

• Lead the rebuild of Pipedrive's people analytics foundation using modern tools and automation
• Blend hands-on data work with high-impact strategic partnership
• Partner with C-level leaders to translate workforce data into insights that inform business decisions
• Design the metrics and tracking systems for our company-wide AI-native transformation
• Mentor and guide a team of experienced analysts
• Own the delivery of insights that support workforce planning, organizational health and future growth
• Cooperate with cross-functional teams to ensure analytics solutions align with business needs
• Help Pipedrive grow by delivering actionable, data-driven recommendations

Does this sound like you?

• At least seven years of experience in people analytics or a related data leadership role
• Proven ability to design and scale people analytics systems from the ground up
• Strong technical skills with SQL, PostgreSQL, Python, Tableau and AWS
• A passion for blending technical execution with business impact
• The capability to translate complex data into clear, actionable narratives
• Experience mentoring and developing analytics teams
• A strategic mindset with a hands-on, builder mentality
• A strong can-do attitude, great communication skills and openness to feedback
• Extreme attention to detail and excellent organization skills
• Fluency in English

Why Pipedrive?

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential - Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We've got you - Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
• Grow with us - Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
• Packed with purpose - Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work

Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
Please note that for this role we're currently unable to offer relocation assistance or visa sponsorship.
#LI-Hybrid #LI-MM1

We're on the lookout for an AI adoption specialist to lead the implementation of our AI-native strategy and drive company-wide adoption of AI tools in our corporate strategy team.

If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.

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