Affiliate Marketing Specialist – CPA Campaigns

Who Are We?

At Gen Digital, we are more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

Please apply only if you have hands-on experience running Cost-Per-Action (CPA) affiliate campaigns, ideally in tech or digital services.

We are hiring a Digital Marketing / Affiliate Marketing Specialist – CPA Campaigns professional to join our Norton Global Affiliate Marketing team. This is an Individual Contributor position.

How We Work

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. And it's flexible enough to give you the space to do your best work.

Role Overview/Team

Gen is looking for a proven digital marketer to join our Norton Global Affiliate Marketing team. A self-starter with a strong analytical and technology background, a proven track record of acquiring new customers, and experience successfully managing and optimizing affiliate programs. The ideal candidate will have subscription experience with negotiating partnership opportunities. Our team members will be creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace. This role will report directly to the Sr. Manager, Norton Global Affiliate.

Mission and Goal

The mission of this role is to drive the success of Gen's affiliate marketing efforts globally, ensuring new user acquisition and revenue growth through effective partner management, strategic planning, and campaign optimization. You will be responsible for maintaining and growing partnerships, optimizing campaigns, and providing data-driven insights to influence business decisions.

Objectives:

• Maintain a deep understanding of lead generation and the day-to-day operations of managing affiliate partners and relationships.
• Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) campaigns to achieve new user acquisition and revenue goals.
• Develop forecasts, identify trends and areas of improvement, and recommend ways to improve performance.
• Support and lead enhancement of foundational affiliate capabilities and processes, including compliance and operations.
• Recruit new partners and leverage data to scale volume efficiently.
• Monitor and optimize CPA campaigns to maximize ROI, increase conversions, and minimize fraud.
• Collaborate with cross-functional business teams, including BI, Compliance, Product Marketing, Internal Agency, and Public Relations.

Competencies:

• Passionate about developing, closing, and growing affiliate partnerships.
• Ability to optimize from lead to revenue through negotiations and translate data into actions.
• Data-driven mindset and experience in optimizing and scaling partnerships and/or performance campaigns.
• Ability to thrive in a fast-paced, performance-driven environment.
• Effective organizational and time management skills.
• Excellent communication and troubleshooting skills.
• Proven ability to navigate ambiguity and change.

Preferred Qualifications:

• 5+ years of experience managing affiliate marketing programs, preferably in subscription services.
• Prior in-house and/or agency experience.
• Knowledge of digital integrations including pixels, Power BI, and API specifications/functionality.
• Strong proficiency in Microsoft Excel.
• Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
• Proven experience recruiting, onboarding, and managing affiliate partnerships.

Benefits (Ireland)

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• Health insurance coverage
• Pension scheme
• Opportunity to learn and work with the best in the Digital Security industry
• Tuition reimbursement for job-related courses
• Bonus
• Sustainable home improvement bonus
• Learning & Development plan
• Mac/Windows laptop and mobile phone
• The chance to join a major global tech company listed on the S&P 500

• #LI-AM1

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.