Product Marketing Manager

WELCOME TO SITA

We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry.

You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?

Are you ready to love your job? The adventure begins right here, with you, at SITA.

ABOUT THE ROLE & TEAM

• As a Product Marketing Manager, you will drive awareness, demand and pipeline growth for our products by developing and executing marketing strategies that resonate with our target audience.

You will be accountable for translating customer insights into compelling messaging and empowering sales teams with content that brings SITA's promise to life to support business growth and product adoption.

Reporting to the Head of Marketing for Borders, you will be a part of the Borders Marketing team, responsible for developing simple and differentiated value propositions for our products, developing integrating marketing programs, and collaborating closely with product management and growth teams to align on business case realization, market segmentation, messaging, product launches and on-going marketing.

WHAT YOU'LL DO

Positioning & messaging:

• Develop clear, compelling, and differentiated external-facing value propositions and messaging for the Borders journeys and products, ensuring they align with market needs, customer insights, and competitive landscape.

Marketing strategy:

• Design, develop, and execute integrated go-to-market marketing programs across the entire marketing lifecycle, including internal communications, PR, events, and more.
• Collaborate with Product Managers to drive marketing efforts for product launches, ensuring consistent branding and messaging across all channels, highlighting product benefits in a way that resonates with target audiences.

Thought leadership and content ownership:

• Collaborate with product and growth teams to curate compelling, forward-thinking thought leadership content that addresses market trends and customer challenges.
• Own the creation and management of external content such as web content, case studies, webinars, social media and more, ensuring all content highlights how the company's solutions deliver value and innovation.
• Ensure content resonates with target audiences, maintaining message consistency across all communications.

Sales enablement:

• Provide sales teams with impactful collateral and messaging that align with customer needs and help drive revenue and pipeline objectives.
• Support the bid team with deal-based marketing and value propositions to enhance the effectiveness of proposals and pitches.

Event strategy & Borders presence:

• Own the successful planning and positioning of the Borders business at major events.
• Partner with cross-functional teams to ensure that our stands and materials accurately reflect the strategic goals and market positioning for specific regions.

Market & competitive analysis:

• Serve as the marketing expert on competitive analysis and market needs.
• Use these insights to shape messaging and position products for success, ensuring impactful product launches and a sustained market presence.

Data analysis & reporting:

• Analyze campaign performance against established marketing KPIs to track the effectiveness of campaigns, product launches, and ongoing marketing efforts to provide actionable insights for future strategies.
• Present performance reports to key stakeholders, making data-driven adjustments to improve outcomes..

ABOUT YOUR SKILLS

• 3-5 years of proven experience in product marketing, with a strong track record of developing and executing successful go-to-market marketing strategies and campaigns.
• Experience working with cross-functional teams such as product management, sales, and MarCom in complex environments is essential.
• Excellent written and spoken English skills, enabling you to communicate effectively with internal teams and external audiences in a global setting.
• Deep understanding of market dynamics, customer insights, and competitive landscapes. You excel at identifying opportunities to differentiate products and messaging to drive business growth.
• Experience with product launches: Hands-on experience managing large-scale product launches across multiple regions, with a focus on coordinating cross-functional efforts and optimizing launch impact.
• Storyteller: You possess excellent communication and writing skills, with a particular focus on fluent, professional English. You can create clear, compelling, and differentiated product messaging that resonates with target audiences and addresses their needs.
• Data-driven: You use data and metrics to analyze marketing performance and make informed decisions to optimize campaigns. Experience with marketing analytics and reporting tools is highly desired.
• Project management experience to manage multiple projects simultaneously, ensuring on-time delivery of marketing materials, campaigns, and launches. Strong organizational, leadership and time-management skills are a must.
• Customer-centric focus for understanding customer pain points and tailoring marketing efforts to address their needs, driving customer engagement and loyalty.

NICE-TO-HAVE

• Experience in aviation a plus
• A passion for travel and our industries (Aviation & IT)

WHAT WE OFFER

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

Flex Week: Work from home up to 2 days/week (depending on your team's needs)

• Flex Day: Make your workday suit your life and plans.

Flex Location: Take up to 30 days a year to work from any location in the world.

Employee Wellbeing: We've got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health – a personalized platform that supports a range of wellbeing needs.

Professional Development: Level up your skills with our training platforms, including LinkedIn Learning

Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.