Marketing Director

Job Location: Open to candidates from anywhere in the EU or the UK

Flexibility: Option to work remotely

Why Apply?

Marketing at GraphAware is about more than promoting an innovative software product. It is an opportunity to help reshape how intelligence analysts accomplish their mission in an increasingly connected world. Our goal is to lead a shift in thinking across the intelligence community towards graph-centric analysis as a foundation for better decisions.

As Marketing Director, you will play a central role in advancing this vision. You will lead global marketing with a primary focus on "Five Eyes", EU, and NATO countries. Your work will help government agencies understand the value of our technology, as well as the importance of adopting a new approach to analysis based on relationships, context, and connected data.

You'll be joining a focused, driven team where ideas move quickly and impact is visible. There's real room to shape the work, take ownership, and grow in a way that's meaningful to you.

Your Mission

As Marketing Director, you will shape the core marketing strategy of GraphAware and GraphAware Hume, our connected data analytics platform.

Key Responsibilities

• Marketing strategy: Understand the company's strategy. Design the marketing strategy and plan. Execute it effectively, and translate it into clear team focus and priorities.
• Brand building and awareness: Build a brand that aligns with our long-term goals through strong strategy, planning, and execution. Act as a guardian of consistent messaging and representation of who we are across all channels. Maintain a strong public profile that reassures the market we are the right partner.
• Content and thought leadership: Develop clear, high-quality content that speaks directly to our audience and reflects a deep understanding of their challenges. Position the company as a credible voice in our field - insightful, practical, and worth listening to.
• Lead Generation: Set up the funnel and the overall measurement and evaluation system, including key metrics. Drive inbound lead generation by creating and promoting high-quality content. Assess the role outbound should play in our go-to-market approach.
• Sales support and partner management: Support the sales team by developing high-quality assets that communicate our value and align with our branding. Define and implement a practical approach to equip partners with the right messaging, tools, and materials to help them sell effectively.
• Events and webinars: Own and maintain a strong, up-to-date events and webinars calendar that supports our goals. Ensure every event is well-organized, high-quality, and delivers clear value to our audience.
• Team leadership: Provide clear focus and priorities for the team, grow its capabilities, and establish marketing as a strong, strategic function within the company.

Profile We Have in Mind

You combine strong communication, structured thinking and a hands-on mindset, with the ability to align strategic vision and day-to-day execution.

• 10–15 years of marketing experience, with at least 5–8 years leading full marketing efforts in a B2B software or SaaS company
• A stable track record, including at least one or two roles held for 4+ years
• Experience in fast-growing software businesses with international reach
• Experience with complex, high-value solutions sold to enterprise or public sector clients
• Skilled at building and leading a small marketing team with global focus
• Proven brand builder with strong content strategy and thought leadership focus, including developing strategic, high-quality assets to support sales and partner teams
• Strong grasp of lead generation, marketing funnels and performance metrics
• Fluent English, spoken and written, at a near-native level
• Bonus: experience in intelligence technology or public sector software and long sales cycles

• Unique opportunity: Join us on our journey to fundamentally change the way intelligence analysis is conducted and to empower democratic government agencies
• Driven and motivating environment: Striving for excellence is who we are but we've always got each other's back. Work in an environment that motivates and supports you
• Self-realisation and autonomy: Thrive in an environment where autonomy is balanced with accountability. If something isn't working, we take action
• Competitive compensation: Enjoy a competitive compensation package with a variable component and regular reviews
• Equity participation: Share in the company's success through our share scheme program

GraphAware's Core Values

• Sense of Ownership
• Strive for Excellence
• Driven by Customer Success
• Belief in the Value of Graphs
• I Got Your Back

Ready to make an impact? Join GraphAware and be part of something truly transformative. Apply now and help shape the future of graph analytics