Web Marketing Manager

About the Role

As a Website Marketing Manager, you'll own how prospects experience Rossum online—from the first click to conversion. You'll improve engagement, optimise conversion paths, and ensure every digital interaction helps us move faster and smarter. You'll bring a mix of technical execution, CRO expertise, and data-driven problem-solving to support predictable pipeline growth.

What You'll DoWebsite Management & CRO

• Manage and continuously optimise the Rossum website (WordPress) to improve engagement, conversions, and lead generation.

• Build, update, and maintain landing pages for campaigns, webinars, gated content, and ABM programs.

• Run A/B tests and interpret behavioural insights to reduce friction and strengthen conversion paths.

• Partner with Brand & Content to deliver a consistent, high-performing digital experience.

• Ensure site reliability, accessibility, and performance across devices.
  

Analytics & Reporting

• Own GA4 and Google Tag Manager setup, including custom events, tags, and data accuracy.

• Maintain UTM structures across all campaigns to support clean attribution.

• Build clear dashboards for the website and conversion performance.

• Monitor trends and provide actionable recommendations to the Head of Demand Generation and wider team.
  

Customer Journey & Conversion Optimisation

• Map and refine customer journeys from awareness to pipeline creation.

• Identify opportunities for personalisation and content alignment across the user lifecycle.

• Collaborate with Marketing Operations to ensure seamless data flow between the website, marketing automation, and CRM.

• Enhance conversion paths to support nurture, sales acceleration, and post-lead experiences.
  

SEO & Content Performance (Support Scope)

• Partner with content marketers to uphold healthy site structure, metadata, and discoverability.

• Track high-level keyword and page trends, sharing insights and regular updates.

• Use SEO signals to inform content performance and inbound opportunities.
  

Demand Generation Support

• Collaborate with campaign owners to align website strategy with broader demand generation and ABM programmes.

• Ensure all digital touchpoints contribute effectively to lead capture, qualification, and conversion goals.

• Partner with Marketing Ops to ensure full-funnel visibility and consistent data quality between website, automation, and CRM platforms.
  

Who You AreMust-Haves

• Proven experience optimising websites for conversion, from first visit to qualified pipeline.

• Hands-on experience with Conversion Rate Optimisation (CRO), including A/B testing, heatmaps, behavioural analytics, and funnel improvement.

• Proficiency in HTML and CSS for building and troubleshooting pages, and on-site experiments.

• Skilled with Google Tag Manager (GTM) and Google Analytics (GA4), including tags, tracking, and custom events for accurate data capture.

• Demonstrated success in mapping and optimising customer journeys, improving UX and flow across awareness, consideration, and decision stages.

• Ability to influence and collaborate cross-functionally across brand, content, ops, sales, and product teams.

• Analytical mindset with excellent attention to detail.

• Internal communication is conducted in English by default.
  

Bonus point if you have:

• Understanding of SEO best practices (metadata, structure, site hygiene).

• Familiarity with 6Sense or similar intent platforms, and how to integrate them into website and campaign strategies.

• Experience in managing complex domain migration.

• Experience in B2B SaaS or enterprise environments.

• Knowledge of marketing automation and CRM systems (HubSpot, Marketo, Salesforce).

• Comfortable using tools such as Figma for reviewing and collaborating on layouts and wireframes of new pages and high-fidelity structures prior to build.

• Certifications in analytics, CRO, or digital optimisation.
  

What Success Looks LikeEarly Wins (1–3 Months)

• Complete onboarding across website stack, analytics infrastructure, and brand guidelines.

• Deliver a clear audit of website performance, conversion paths, tracking accuracy, and content flows.

• Implement 2–3 quick improvements that reduce friction or boost conversion.

• Build strong working relationships with Brand, Content, Marketing Ops, and Product.

• Successful domain migration
  

Building Momentum (4–6 Months)

• Launch a consistent testing program delivering measurable gains on key pages.

• Improve one major customer journey (e.g., demo request, content download).

• Deliver reliable dashboards for website and funnel performance.

• Strengthen processes around website updates, testing, documentation, and analytics QA.
  

Long-Term Impact (6–12 Months)

• Establish a scalable CRO program that incorporates continuous experimentation and learning.

• Achieve measurable lifts in website-to-lead and website-to-pipeline conversion rates.

• Enhance content and page performance through structured testing and insights.

• Deliver a website performance roadmap aligned with demand generation and ABM strategy.
  

Key Results

• Increased website-to-lead and website-to-pipeline conversion rates.

• A scalable CRO testing program with documented insights and measurable impact.

• Reliable GA4/GTM infrastructure with accurate attribution.

• Improved performance across high-value pages and priority funnels.

• Trusted dashboards enabling data-driven decisions for the Marketing team.

Why Join Us?

At Rossum, we're on a mission to free companies from painful manual data entry by building the world's most advanced AI platform for document understanding. We believe people's time should be spent on creativity, innovation, and human connection—not repetitive tasks.

What sets us apart?

• Cutting-edge AI technology used by leading global enterprises.

• A collaborative scale-up environment where experimentation is encouraged.

• Growth opportunities to build your career in Sales, Marketing, or beyond.

• A culture that values authenticity, learning, and diverse perspectives.

What We Offer

• Hybrid work model with flexible hours.

• 5 weeks of vacation + 5 sick/personal days.

• Extra 2 weeks of paternity leave.

• Stock options (ESOP) – share in Rossum's long-term success.

• Budget for personal development, education, and language courses.

• High-end tech (MacBook, monitor, accessories of your choice).

• Team offsites, regular meetups, and a friendly, ambitious team.

• MultiSport Card.

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